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Arris Launches Ad Insertion Clustering Software
[January 28, 2013]

Arris Launches Ad Insertion Clustering Software

Jan 28, 2013 (Close-Up Media via COMTEX) -- Arris Group, Inc. introduced new Cortex clustering software technology, which is to be used with the Arris ConvergeMedia solution utilizing the XMS Flex Distribution Platforms with Streaming Media Engine (SME) 5.3.1 and Ad Control Manager (ACM) 3.0 software releases.

According to a release, Cortex gives operators the ability to consolidate their ad insertion infrastructure into centralized, resilient systems where the delivery infrastructure is both reliable and expandable. The technology will help cable operators grow capacity for HD expansions, improve operational efficiency, and preserve high run rates.

The new clustering software has been designed specifically to meet the needs of Arris customers. Arris has over 15 years of advertising experience and its advertising management solutions have captured over 60 percent of the North American market. The company has helped operators transition their businesses from analog to digital ad insertion and expand their digital services to support both SD and HD ad insertion.

Cortex provides more fault tolerance than previous clustering techniques. It also contrasts with systems using external applications to provide fail-over resiliency. Cortex provides more granularity and flexibility in configuring the system and developing new capabilities. It is also more scalable since the intelligence is embedded in each node deployed.

"Operators continue to grapple with increased capacity needs to meet demand for a more diverse array of video and advertising services. Additional pressures to streamline operations emphasize the challenge to consolidate operations and reduce complexity at the edge of the delivery network," said Neerav Shah, VP, Product Line Management at Arris. "This is especially true for digital ad insertion services, where ad sales groups face large upgrades fueled by HD expansions. Simply put, adding capacity must be cost effective and manageable." Cortex enables loosely coupled ConvergeMedia XMS Flex servers to operate as a single, load-sharing, resilient, logical system. The software: -Uses standard GigE networking components and protocols to deliver the most cost-efficient clustering technology -Is optimized to operate with the XMS COTS platform, complementing high performance and density with increased system resiliency -Supports dynamic content management and load balancing to optimize storage usage and streaming demand -Provides hardware failure isolation and automatic recovery from one or more node failures to ensure continued operations More information: ((Comments on this story may be sent to [email protected]))

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