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Pelagicore and Designit Enter Into Strategic Interaction Design Partnership [Manufacturing Close - Up]
[January 18, 2013]

Pelagicore and Designit Enter Into Strategic Interaction Design Partnership [Manufacturing Close - Up]

(Manufacturing Close - Up Via Acquire Media NewsEdge) Pelagicore AB, a company focusing on open source automotive software and key GENIVI contributor, and Designit, a strategic design firm, announced that they have formed a strategic partnership for Interaction Design for In Vehicle Infotainment Systems.

According to a release, the automotive industry is increasingly aligning with consumers' digital lifestyles in the form of content and user experiences. However, the user's focus in the car is never primarily on entertainment but instead on driving the vehicle. All car manufacturers aim to enable a safe driving environment whilst supporting the same quality of user experience, which consumers are accustomed to from their mobile devices. This is an area where Design, Technology and Understanding of human behavior come together but a deep understanding and outstanding technical skills are required to realize the potential.

Through multidisciplinary teams Designit solves challenges for international clients aiming to deliver sustainable business value through strategy and design.

Pelagicore provides a mix of automotive technologists and Open Source community experts to develop Open Source based Infotainment Platforms. Pelagicore contributes and leverages the key Open Source and industry projects such as Qt and GENIVI. Pelagicore provides Open Source based and GENIVI compliant software solutions to OEMs and Tier-1s. Pelagicore's unified resource management framework and its integration with the Qt application and HMI framework enables the Interaction Designer to create user experiences that combine graphics mixing on-board and cloud based functionality in a manner logical to the customer.

"Both Pelagicore and Designit share a passion for creating truly unique user experiences. Pelagicore focuses on developing technology and tools to create modern, context aware and fluent user interfaces. Our team of software engineers works close to silicon vendors and our end-customers to implement high-fidelity user interfaces with full design freedom. We are very impressed with the multi-disciplinary approach that Designit brings and is able to support OEMs not only with graphical and interaction design but also services ranging from marketing tools and product design in the interiors to advanced research of new interaction models and concept development. Our partnership helps us support customers, large and small, with truly unique, marketable user experiences." says Alwin Bakkenes, CEO of Pelagicore "Pelagicore's profile and capacities is a very interesting match for Designit. The company's deep insights within technology and Open Source Community combined with Designit's design and strategic skills and thorough understanding of User Experience development processes constitute a very promising partnership," says David Fellah, Co-Founder and CEO of Designit.

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