Multi-Screen Video Ad Platform Provider Mixpo to Address the National Association of Broadcasters Futures Conference
SEATTLE, WA, Nov 09, 2012 (MARKETWIRE via COMTEX) -- Multi-screen video ad platform provider, Mixpo, is pleased to announce their participation at the 2012 National Association of Broadcasters Futures conference to be held November 11- 13 at the Montage Laguna Beach in Laguna Beach, California.
Which companies should you be watching for the latest innovations that will impact the business of broadcasting President and CEO of Mixpo, Anupam Gupta, will address that question and more when he participates in "Cool Companies You Should Know," a panel hosted on Monday, November 12 from 3:45 - 5:00pm. This session will present some of the hottest new technologies available and illuminate how they can benefit broadcasters. Panelists joining Anupam include: -- David Apple, President of AdTheorent -- Mike Markson, Chief Marketing Officer, Blekko -- G.D. Ramkumar, Co Founder and CEO, Concept.io -- Chad Nuesmeyer, CEO, Raw Data The facilitator of the panel will be Pierre Bouvard -- Senior Vice President Media Sales -- TRA Inc. Panelists will have eight minutes to present their company's solution, followed by half an hour for Q&A.
Mixpo-enabled video ads can run on desktops, smartphones and tablets.
Engrossing interactivity can be added, turning each video ad into an immersive, social experience for greater viewer engagement and ad performance. Its online platform empowers existing production resources to deliver the video ads advertisers demand at scale, customizable and brand identity-aligned. Mixpo provides all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift measurements.
The National Association of Broadcasters is the voice for the nation's radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs. They also improve the quality and profitability of broadcasting, encourage content and technology innovation, and spotlight the important and unique ways stations serve their communities. NAB delivers value to our members through advocacy, education and innovation.
For more information about their engagement at NAB Futures, please visit: http://www.nab.org/events/schedule.asp id=1895 About NAB Futures NAB Futures is uniquely customized to explore the technologies, concepts and developments on the horizon that will have a near-term impact on the business of broadcasting. This year, NAB Futures will map the digital media landscape, examining business areas with opportunities for growth.
The conference will feature distinguished experts and thought leaders from industries that are capturing consumer interest with products, applications and analyses. The agenda will also explore trends that offer promising opportunities for your business.
About Mixpo Mixpo is a cloud-based video advertising platform that enables Media Companies, Brand Advertisers, and Broadcasters to create and deploy interactive, multi-screen video ads at scale. Media Companies use Mixpo's platform to seamlessly extend TV campaigns across all of their digital properties - websites, mobile sites, and apps. Advertisers and Broadcasters use the platform to generate immersive, brand-rich video ads with unprecedented speed and ease.
Mixpo's platform delivers the broadest and deepest array of video ad campaign reports available so Media Companies, Brand Advertisers, and Agencies can readily plan and act on campaigns with informed confidence.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC.
Press Contacts Hollis Guerra blast! PR on behalf of Mixpo Email Contact 805-403-0705 SOURCE: Mixpo http://www2.marketwire.com/mw/emailprcntct id=7D959D7B2CDDE0BB
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