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Palo Alto Int'l Film Festival Partners with Kaazing to Use Cutting Edge Mobile Technology for Instant Viewer Movie Feedback
[September 27, 2012]

Palo Alto Int'l Film Festival Partners with Kaazing to Use Cutting Edge Mobile Technology for Instant Viewer Movie Feedback

PALO ALTO, Calif. & MOUNTAIN VIEW, Calif. --(Business Wire)--

When the Palo Alto (News - Alert) Int'l Film Festival (PAIFF) wanted to offer cutting edge, real-time customer feedback surveys, the innovative arts organization turned to Kaazing.

Together, PAIFF and Kaazing (News - Alert) developed the first INSTANT FILM FEEDBACK™ mobile application, based on Kaazing's platform for real-time, mobile and Web communications that delivers the fastest, most reliable and efficient mobile and Web experience. This partnership is notable because it showcases new directions for the entertainment industry and many other industries including market research, global politics, retail and others. To see a video demonstration, go to

Based in the heart of Silicon Valley, PAIFF is committed to using advanced technologies to enable the convergence of art and media through film, interactive workshops, talks and music. Providing innovative moviegoer surveys in an engaging and interactive way is an essential part of the organization's mission. Up until now, moviegoer research has been done manually with audience members using paper ballots to cast votes. Manually tallying paper ballots causes long lag times between the collection of the ratings and announcement of the final results. In today's Web centric and instant world, the audience, organizers, and film industry, demand and expect instant results. The INSTANT FILM FEEDBACK™ mobile application developed by PAIFF and Kaazing, makes this a reality.

As a result of the partnership with Kaazing, the audience at the Palo Alto Int'l Film Festival will be able to rate movies in real-time on any mobile device, all from the comfort of their seats. By providing real-time surveys via mobile devices, PAIFF can add unprecedented interactive functionality to their research, including the ability to ask for additional feedback based on participant responses in the moment. With INSTANT FILM FEEDBACK™, audience feedback is available immediately, and easily shared on the movie screen or delivered to any mobile device.

"Working with Kaazing shows the vast potential of getting real-time feedback with this kind of research," said Devyani Kamdar, Executive Director of the PAIFF. "Imagine if a marketer discovered, in real-time, that films, products, or serices could be improved immediately to enhance sales. This is where the entertainment industry is going, but until now, this kind of immediate feedback hasn't been practical. This instant viewer movie feedback system jointly developed with Kaazing marks a turn in the industry and creates opportunities for festivalgoers and the audience-at-large to have live immersive experiences."

Kaazing, also based in the Silicon Valley, has unique technology that enables instant web communications on any browser or mobile device, and is the leading company focused on enabling the Living Web™ - the nearly ubiquitous real-time, interactive, collaborative applications that have become the norm.

"We are very pleased to be collaborating with PAIFF to harness the power of mobile technology for instant viewer movie feedback," said John Donnelly III, executive vice president, Kaazing. "This is an ideal example of how the Living Web™ can enrich the audience experience and enable real-time feedback for this industry and many other vertical markets as well."

About the Palo Alto International Film Festival

PAIFF 2012, September 27-30, takes place in downtown Palo Alto, the birthplace of moving pictures, with venues including Landmark's Aquarius Theater, TalentHouse, Cinemark's Palo Alto Square, and the Garden Court Hotel. The TechCU Festival Village on High Street will include an outdoor theater, music stage, VIP lounge, and box office, where free music and movies will be presented each afternoon and evening.

For more information about PAIFF 2012, please visit

Follow PAIFF!/paiff

The Palo Alto Int'l Film Festival (PAIFF) celebrates the convergence of art and media through Film, Interactive, Workshops, Talks, Music, and Awards programs. PAIFF's Film Program breaks through the boundaries of cinema by challenging the traditional movie-going experience in Palo Alto, which boasts the top three VOD and electronic sell through markets in the United States. PAIFF's Talks program redefines the cinematic experience by showcasing the exciting changes in the movie and media industry that are happening today. PAIFF expects that the Festival will fuel conversations and collaboration, as well as celebrate the amazing changes in storytelling that arise from digital technology. A program of Palo Alto Institute, a 501c(3) nonprofit, PAIFF aims to inspire cinematic revolutions.

About Kaazing

Kaazing ( is the leading company focused on enabling the Living Web™ - the nearly ubiquitous real-time, interactive, collaborative applications that have become the norm. Kaazing's founding team played a key role in defining the WebSocket standard and the Kaazing platform is the world's only enterprise solution for full-duplex, high-performance Web communication supporting the HTML5 WebSocket standard. Based in Mountain View, CA, Kaazing is privately held, with international channels throughout Europe, Asia, and Africa. Some of its customers and partners include Cognizant (News - Alert), Informatica, Intel, TIBCO, USAA, and a variety of financial, ecommerce, transportation and entertainment companies. To learn more about Kaazing, please visit or, and follow @Kaazing on Twitter.

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