TMCnet News
The Now Factory Rapidly Identifies New OTT Applications to Protect Operator RevenuesBARCELONA, Spain --(Business Wire)-- The Now Factory, the leading provider of customer insights for data services, today announced the introduction of its new Rapid App Identification (RappID) service that identifies the emergence of smartphone and Over-the-Top (OTT) mobile applications on data networks within days, helping operators protect their existing revenues and optimise the customer experience. Many operators attribute a decline in their revenues to the emergence of OTT applications, and the threat is not slowing down as the use of OTT voice and messaging services continues to grow. Early visibility of these applications is crucial if operators want to protect their existing revenues and capitalise on the opportunities presented. "In many cases, operators only become aware of the presenc of specific OTT applications on their data networks after they go viral. The impact on existing revenues and network performance accelerates as each day goes by," said Paul Colgan, CTO, The Now Factory. "Our powerful mobile application detection capabilities enable operators to identify the emergence of OTT applications on their data network within days, helping mitigate the impact on revenues and deliver an optimal customer experience." The Now Factory's RappID service complements its existing product suite and provides actionable insight into the growth rates and impact of applications like iCloud, WhatsApp, Skype (News - Alert), Netflix and others on the data network. Operators can then use this vital information to create and implement strategies that maximise revenues while delivering the best possible customer experience. The Now Factory will be exhibiting at Mobile World Congress (News - Alert), Hall 1, Stand F17 from February 27th through March 1st. About The Now Factory The Now Factory provides real-time insights into how customers use data services, enabling CSPs to optimise the customer experience and drive greater profitability. The company is unique in the depth, breadth and quality of actionable insights it can deliver in real time. Its technology has been installed with over 30 carriers globally across 4 different continents. More information on the company can be found at www.thenowfactory.com ***
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