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LANSA and SA2 Worldsync Partner to Deliver On-Boarding Solutions to the GS1 Global Data Synchronisation Network (GDSN)
[January 26, 2012]

LANSA and SA2 Worldsync Partner to Deliver On-Boarding Solutions to the GS1 Global Data Synchronisation Network (GDSN)

ST. ALBANS, UNITED KINGDOM and COLOGNE, GERMANY, Jan 26, 2012 (Marketwire via COMTEX) -- LANSA and SA2 Worldsync enter a joint marketing agreement to deliver a complete industry solution for secure and continuous synchronisation of product item data. LANSA's Product Information Management (PIM) software - Data Sync Direct - is a widely used on-boarding solution. SA2 Worldsync GmbH is a leading global provider of data synchronization and master data management services with a significant presence in more than 30 countries, including powering GS1 country data pools in various global markets. LANSA and SA2 Worldsync will combine their efforts to promote adoption of GS1 standards and the Global Data Synchronisation Network (GDSN) to improve product data quality between trading partners in the Retail, Manufacturing, Distribution, Wholesale, Foodservice and Healthcare sectors.

Connected to the GDSN, trading partners always have the latest information in their systems, and any changes made to one company's database are automatically and immediately provided to all of the other companies who do business with them. When a supplier and a customer know they are looking at the same accurate and up-to-date data, it is smoother, quicker and less expensive for them to do business together. LANSA Data Sync Direct connects one or more back-end ERP systems with the GDSN so that item data can be published in accordance with internal master data policies and GS1 standards.

Regulatory changes, legislation and consumer demand all place an increasing strain on brand owners to keep their product item data up-to-date and completely accurate. The management of multiple product attributes across multiple stock-keeping units is a heavy burden and the manual resource required to manage this activity is considerable. When complexity meets manual processes the inevitable result is data inaccuracies across different systems and throughout the entire supply chain - potentially costing EURmillions in errors, remedial actions and lost revenue. The GDSN is the solution and having LANSA Data Sync Direct integrated and certified by SA2 Worldsync gives participants a simple and efficient way to manage and synchronise their product data.

"This partnership represents a milestone in the maturity of the GDSN market in Europe and beyond. We experienced tremendous growth in the North American market where the GDSN concept first took root in 2003 and this partnership with SA2 Worldsync is a critical part of our plan to replicate this success across the EMEA region and beyond." said Martin Fincham, LANSA's Group COO and General Manager for EMEA. "New members to the GDSN need a relationship with their local GS1 organisation and must then choose a data pool provider for connectivity and a PIM vendor for on-boarding. The goal of this partnership is to streamline that whole process and thereby accelerate adoption of GS1 standards in the supply chain to everyone's mutual benefit." "With this partnership, SA2 Worldsync will offer trading partners one more possibility to retrieve or send high quality data via an easy access to the GDSN" says Nihat Arkan, Chief Executive Officer of SA2 Worldsync. "In addition, LANSA partnership will enable our customers, representing multiple industries, easily managing their master and trading data within their in-house systems efficiently." About SA2 Worldsync SA2 Worldsync is a leading provider of global product data management solutions. We support global and local companies representing different industries with innovative technologies and services for price and product data synchronisation, couponing and master data management. SA2 Worldsync leverages GS1 Standards and operates several industry and region specific data pools certified by the Global Data Synchronisation Network (GDSN). Our services are used by more than 7,600 companies in over 30 countries, including 48 of the world's leading retailers. SA2 Worldsync is the exclusive technology and service providers for 26 GS1 member organisations and partner companies worldwide. More information:

About LANSA LANSA is a leading provider of business process integration and data synchronization software, and LANSA Data Sync Direct is the most widely-installed ERP and MDM integrated solution for Global Data Synchronization Network (GDSN) participation. LANSA's product suite spans the entire supply chain process with GDS being a core component amongst our other offerings for eCommerce, EDI, Supplier Portal and RFID. Customers include Alpura, Bigelow Tea, Brewers Distributor, Carlisle Foodservice, Pernod Ricard and Wells & Young's Brewing Company. Established in 1987, LANSA supports thousands of companies around the world with its products and services. For more information, please visit:

SOURCE: LANSA LANSA Americas: Liz Dunham +1 630 874 7050 LANSA Asia Pacific: Marjanna Frank +61 (02) 8907-0249 LANSA EMEA: Ian Piddock +44 1727 790386

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