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aisle411 Releases Version 2.0 of Mobile Retail Navigation Service
[October 13, 2011]

aisle411 Releases Version 2.0 of Mobile Retail Navigation Service

Oct 13, 2011 (Close-Up Media via COMTEX) -- aisle411, a mobile retail navigation service, announced the release of aisle411 version 2.0, offering new updates and features for the retail navigation platform.

According to a release,with the aisle411 App for iPhone, users can create and manage shopping lists in any store, plan and search recipes, locate items and share experiences with friends via social media integration. aisle411 has partnered with ZipList, a recipe search and shopping list platform to integrate the entire shopping experience with aisle411's in-store navigation platform.

Version 2.0 of the aisle411 App, available nationwide immediately, provides new and enhanced features that can be used in any store including: - Shopping List Manager enables management of multiple shopping lists by topic or retailer. Lists can be built online, on the device via typing, voice or scanning, then routed once a shopper checks-in to a store.

- Recipe Search provides access to more than 130,000 recipes, which can be integrated with shopping lists, and routed via Aisle Navigation.

- Search inside participating stores for the section of the aisle of hard to find products with voice recognition technology powered by Nuance.

- Aisle Navigation maps an optimized path through participating stores with a digital map for one item or a whole shopping list. Instantly locate products down to the specific section of the aisle.

aisle411's core technology is its in-store aisle navigation solution, which allows users to map thousands of products throughout the store. The technology can be integrated seamlessly with other shopping list technologies, recipe search technologies and digital coupon technologies. As part of today's news, aisle411 is announcing the forthcoming availability of an SDK/API for retailers and application developers at no cost.

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