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Strategy Analytics Research: Apple iPad Claims 80% of N.A. Tablet Market in Q2 2011 [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) According to the latest research from Strategy Analytics, the Apple iPad captured 80 percent share of tablet shipments in North America during the second quarter of 2011. According to the report, Apple has a tight grip on the American tablet market that Amazon and others will find hard, but not impossible, to break. Alex Spektor, Senior Analyst at Strategy Analytics, said, "Apple completely dominates the North American tablet market, capturing 80 percent share of 7.5 million shipments during Q2 2011. Apple remains a long way ahead of its main rivals such as Motorola, Samsung, RIM, Asus and HTC. A combination of cool branding, user-friendly hardware, entertaining services and savvy retail distribution has made Apple a formidable market leader." Neil Mawston, Director at Strategy Analytics, added, "Provided the pricing, screen size and hardware design are right, Amazon can be one of the main challengers to Apple's dominance. Like Apple, Amazon has a strong brand, compelling content, sophisticated billing systems and widespread distribution. In effect, Amazon's new tablet product represents a good opportunity to place an Amazon shopping cart in the hands of American consumers, offering optimized access to purchasing digital content or physical goods from the Amazon online store." Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Report Information: http://tinyurl.com/3zs57yr ((Comments on this story may be sent to [email protected])) (c) 2011 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |