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New OLED Luxury Luminaire Series Launched Under German Brand Name Liternity®
[September 13, 2011]

New OLED Luxury Luminaire Series Launched Under German Brand Name Liternity®


DRESDEN, Germany --(Business Wire)--

The world's latest in avant garde lighting - unique luxury light-art masterpieces hand-crafted from innovative high-tech light sources and high-edge materials - is being unveiled today under the new brand name Liternity®, a trademark of German company Novaled AG. The limited-edition Liternity luminaires combine advanced OLED (Organic Light Emitting Diode) technologies just a few nanometers thick and exotic high-end materials to enable completely new and imaginative ways of designing with light in ultra-flat form factors. The first product of the Liternity series, a new desk lamp named Victory, also was introduced. It is the world's first luminaire to showcase OLED lighting in an ultra-thin, ultra-strong carbon-fabric base. All Liternity luminaires are based on the expertise and technologies of leading OLED company Novaled.

Victory - luxury desk lamp with ultraflat Organic Light Emitting Diodes and space age carbon base of ...

Victory - luxury desk lamp with ultraflat Organic Light Emitting Diodes (News - Alert) and space age carbon base of new German brand Liternity (Photo: Business Wire)

Gerd Guenther, Chief Marketing Officer at Novaled, said, "OLEDs redefine our understanding of light, due to their extraordinary characteristics. They enable imaginative designs and applications that simply could not have been created with existing lighting to date, and even offer the potential for transparent and bendable light sources in the future. Novaled is branching out into luxury lighting with or new Liternity brand - providing outstanding warm white light that equals the quality of daylight, in a form factor as unique as a human fingerprint. Each unique state-of-the-art light piece reflects stunning artistry never before seen, and is truly a rare and beautiful art masterpiece."



The Victory desk lamp, 35 cm high and 40 cm deep, sports a dynamic silhouette from every perspective. Its infamous "V for victory" design includes two arms with four embedded ultra-flat OLEDs that provide pleasant, diffuse light over the entire surface. Several layers of clear lacquer allow a fascinating 3D impression of the accurate work deep inside done by a leading carbon manufacturer. Very lightweight and nearly indestructible carbon material originally developed for aerospace applications forms an open filigree-like lamp base that adds flexibility, beauty and stability. The OLEDs used for "Victory" lamps are based on German cutting-edge technology and materials of Novaled.

The highly-polished "Victory" units come in a choice of colors and are available through selected retailers in Europe, the U.S.A. and U.A.E. starting in mid-September. Custom-made versions also can be requested.


About Liternity
Liternity®, a registered trademark of Novaled AG, is the brand name for a new series of limited-edition luxury design luminaires. These innovative and unique lighting-unit artworks are based on Novaled's cutting-edge OLED technology and are designed using only high-end materials…detailed information at www.liternity.com

About OLEDs

About Novaled
Novaled AG is a world leader in the OLED (Organic Light Emitting Diode) field and specializes in high efficiency long lifetime OLED structures …details at www.novaled.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6859424&lang=en


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