TMCnet News

FC Organizational Products Organizes E-commerce Strategy with ChannelAdvisor Platform
[July 26, 2011]

FC Organizational Products Organizes E-commerce Strategy with ChannelAdvisor Platform

RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--

ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, announced today that FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, recently added ChannelAdvisor's Marketplaces solution to its list of ChannelAdvisor products. FC Organizational Products, a global retailer, relies on ChannelAdvisor to power its comparison shopping and paid search campaigns and will now expand its e-commerce presence on various marketplaces with ChannelAdvisor's expert technology.

"ChannelAdvisor has proven to be the best solution provider for us by offering consistent and knowledgeable guidance with our e-commerce activities. As a company, our goal is to help individuals and organizations achieve greater productivity and success, and ChannelAdvisor's technology and services team does the same for us," said FC Organizational Products Director of E-Commerce Jared Lee. "I am confident that working with ChannelAdvisor on an additional channel will better our overall e-commerce business."

Experiencing great success with its comparison shopping and paid search efforts, FC Organizational Products is confident in ChannelAdvisor's ability to integrate its business on various marketplaces. ChannelAdvisor's longstanding relationships with online marketplaces such as Amazon and eBay (News - Alert) guarantee FC Organizational Products' strong presence on this channel in the near future. Broadening its online reach will allow FC Organizational Products to capitalize on additional shoppers and increased sales.

ChannelAdvisor simplifies selling across marketplaces by automating tedious, da-to-day tasks from inventory management to order fulfillment, allowing online retailers to operate more strategically and sell more. Marketplaces such as eBay, Amazon and account for 28 percent of total online retail sales and are continuing to grow, making this a profitable and crucial component of any complete e-commerce strategy.

Additionally, ChannelAdvisor's cross-channel dashboard allows FC Organizational Products to strategically track each of its e-commerce campaigns across all channels in one place, providing detailed reports in order to make performance-based decisions to ensure successful results. Together, all three ChannelAdvisor solutions give FC Organizational Products a great advantage over its competitors by creating an effective and strong e-commerce business plan.

FC Organizational Products joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples (News - Alert), Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor's e-commerce solutions, visit:

Friend us on Facebook
Follow us on Twitter (News - Alert) @ChannelAdvisor
Connect on LinkedIn

About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV (News - Alert)) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit

About FC Organizational Products LLC

FC Organizational Products LLC is a global retailer and the exclusive worldwide licensee of the FranklinCovey™ brand, owned by FranklinCovey Co. FC Organizational Products LLC helps individuals and organizations achieve greater productivity, effectiveness, and success. The Company's products are sold throughout Europe, Asia, Australia, and the Middle East and in more than 15,000 retail outlets across North America, including FranklinCovey stores. Some of the Company's best-known consumer products include the popular FranklinCovey planner and PlanPlus™ planning software, as well as a line of binders, laptop bags, totes, and other productivity and organizational tools and accessories. For more information, please visit

[ Back To's Homepage ]