[May 25, 2011]

The Now Factory Intelligently Manages the Quality of Experience (QoE) across Different Mobile Applications and Devices

The Now Factory (www.thenowfactory.com), the communications industry leader in IP intelligence solutions, announced today that six leading Tier-1 service providers across Europe and North America have now successfully deployed its Mobile Moments solution to help intelligently manage the impact individual applications and devices have on the Quality of Experience (QoE) subscribers receive when using mobile data services.

These new deployments confirm the need for service providers to take a more in-depth and holistic view of how their subscribers use mobile data services. With the penetration of smart devices continuing to grow coupled with an explosion in the availability of mobile applications, there is a growing divergence in the Quality of Experience (QoE) subscribers receive when using data services. To optimise the subscriber experience, service providers are turning to The Now Factory's Mobile Moments soution that enables them to adopt a more dynamic and subscriber-centric approach to QoE, where they can measure data throughput and performance in real time across different combinations of applications and devices.

"Managing the Quality of Experience (QoE) has become one of the most challenging issues facing the mobile industry today", said Paul Colgan, CTO, The Now Factory. "Individual applications and devices have a significant potential to impact the level of performance and throughput subscribers experience when using mobile data services. In deploying our Mobile Moments solution, we are seeing a huge shift in focus among service providers as they move from a network-centric view of QoE to a more subscriber-centric perspective with a particular focus on measuring throughput and performance across different combinations of applications and devices."

Mobile Moments is fast becoming the solution of choice for measuring and managing the Quality of Experience (QoE) in real time. Compared to other suppliers in the market, service providers are choosing The Now Factory for its extensive and powerful technology platform, the breadth and depth of intelligence it can capture and analyse across the IP network in addition to its proven background working with over 30 different service providers globally. The Now Factory will exhibit its Mobile Moments suite of applications at the TM Forum Management World in Dublin at Booth #13 from May 24^th-26^th, 2011.

About The Now Factory

The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering service providers with an in-depth and holistic view of the subscriber data journey. The Company is unique in the breadth and quality of actionable IP subscriber intelligence it delivers across multiple correlations of services, devices and networks, enabling service providers to optimise the subscriber experience and to drive greater profitability and operational efficiencies.

Its Sourceworks probing technology is in use with over 30 service providers Worldwide and captures and analyses intelligence from over 420 million subscribers. The Company's Mobile Moments suite enables service providers to manage the subscriber data journey across their key business and operational functions. Founded in 2006, The Now Factory is privately held with offices in Dublin and regional offices in EMEA and Asia-Pacific. www.thenowfactory.com

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