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2D3 acquires Sensing Systems
[February 23, 2011]

2D3 acquires Sensing Systems

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 23 February 2011 Release date- 22022011 - Irvine, California - 2D3 Incorporated, a wholly owned subsidiary of Oxford, UK based OMG plc, and technology leader in the field of computer vision, image understanding, and full motion video exploitation announced today that it has acquired 100% of the stock of Silicon Valley based Sensing Systems Incorporated.

Sensing is an 11 year old business that has dominated the imagery and metadata management space with its core Sensing software libraries which, among other features, enables other software producers to easily decode, encode, manage, store and disseminate video based information.

Both companies have customers in commercial, government and defense markets including key customers involved in the rapidly growing field of Unmanned Vehicles. The combination of the two companies' technology, people and processes will enable significant expansion in this critical area, and will establish the combined entity as a foundational solution to system integrators and prime contractors.

The San Mateo based Sensing Systems division will be the cornerstone of 2D3's US-based software development, and will immediately begin integrating 2D3's computer vision software and algorithms into the core Sensing Software Libraries.

'The combination of our two businesses will enable us to rapidly introduce critical, new computer vision technology and expand our existing customer bases in worldwide image understanding markets, including the US Department of Defense and UK Ministry of Defense,' said Jon Damush, President of 2D3 Inc. 'Sensing's core libraries will become not only the foundation of new technology from the combined entity, but will also be a key product line within the companies' combined portfolio.' About 2d3 2d3 is a Commercial-off-the-shelf (CoTS) technology provider specializing in the enhancement and exploitation of color and infra-red, still and motion imagery. Using innovative vision science techniques, 2d3 can improve and extract the information contained in motion imagery for better situational awareness, intelligence, surveillance and reconnaissance. Software based stabilization, super-resolution, spectrum optimization and geo-referenced motion imagery are just a sample of the capabilities contained in 2d3's arsenal. 2d3 solutions are deliverable as stand-alone software products, APIs or embedded systems. 2d3 is a wholly owned subsidiary of Oxford, UK based OMG plc, with US offices in California and Pennsylvania. For more information, please visit or call (949) 540-0740.

About Sensing Sensing Systems, Inc. (Sensing) was established in July of 2000 and is a leading provider of software products and services for digital media management and exploitation. Sensing leverages its expertise in software development, advanced digital media processing, and system architecture to produce state-of-the-art software. Sensing is based in Silicon Valley, San Mateo, California. Sensing currently employs 10 members of staff.

Sensing's Media Toolkit is a software development kit (SDK) with advanced applications used for numerous digital media purposes. The SDK offers developers and extensive application programming interface (API) to operate on media from diverse sources (cameras, network streams, archives, etc) and provide a staggering level of conversation, management, and exploitation capabilities.

Sensing's software libraries form the foundation for their customers' user facing software tools and applications. Sensing libraries are the 'engine' that drives video processing in several vertical markets, including a significant footprint in the US Department of Defence through most of the key prime contractors in the space.

The Toolkit provides the applications and building blocks to unleash a wide array of digital media capabilities such as: Media Delivery; Archival; Playback; Query; Media Decoding; Encoding and Transcoding; Standards Compliance; Synchronous Audio; Video; Mosaicking; Stabilization and Scalable Architecture.

About OMG plc OMG plc (Oxford Metrics Group. LSE: OMG) is a group of technology companies producing image understanding products and services for the entertainment, defence, life science and engineering industries.

Be it for capturing the movements of actors (for the movie industry), sportsmen (for video games or improving team performance), or children with Cerebral Palsy, rehab patients and animals (for medical, life science and research industries); or recording the condition of highways and the assets that surround them or assessing the value of properties; or even providing image intelligence and situational awareness from drone aircraft. Through this diversified offering the Group has earned its strong international reputation for precision from pixels.

Founded in 1984, the Group is headquartered in Oxford, UK, and has four offices in the US and two in the UK. It has customers in over 50 countries and is a quoted company listed on AIM, a market operated by the London Stock Exchange. The Group trades through three operating subsidiaries: Vicon, the world's largest motion capture and movement analysis company, 2d3, a manufacturer of specialised image understanding software for defence applications, and Yotta, our highways and property surveying business.

The Group's global clients spanning the worlds of science, medicine, sport, engineering, gaming, film and broadcast include: major hospitals and research facilities such as Guy's Hospital, Nuffield Orthopaedic Centre and Loughborough University, engineering industry leaders including: Ford Motor Company, BMW, Airbus and Toyota, and in the entertainment sector; Sony, Industrial Light and Magic, The Moving Picture Company (MPC), Sega, Nintendo, UbiSoft, EA and Square Enix. In surveying clients include Miami-Dade county, Atkins, and Oxfordshire, Cumbria, Derbyshire and Pembrokeshire County Councils as well as many others.

For more information about OMG and its subsidiaries, visit,,,

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