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Nadanu in Partnership with The Salvation Army in Canada Launch Kettle Donation App with a Real Life Giving Experience
[December 20, 2010]

Nadanu in Partnership with The Salvation Army in Canada Launch Kettle Donation App with a Real Life Giving Experience

NEW YORK --(Business Wire)--

Charities are experiencing the benefit of having a presence on its supporters' mobile devices, social media pages and desktop computers. Add an animated giving experience and you've got a virtual life like giving tool. The idea is to encourage spontaneous donations more often, by being present when their moment of inspiration arrives. With Nadanu, charities can encourage and collect donations from anywhere at any time. The Salvation Army in Canada has signed on to this way of thinking.

By collaborating with New York-based Nadanu, supporters of The Salvation Army in Canada can now access a customized "Fill the Kettle" app this holiday season. The application can be downloaded onto their iPhone (News - Alert), Blackberry, Facebook page or accessed through their mobile phones and The Army's website The "Fill the Kettle app" provides a creative and interactive way for The Salvation Army to encourage and collect donations. Modeled after a Salvation Army Kettle commonly found at department stores throughout the country during holiday season, donors drop virtual gold coins into the kettle and interact with the giving experience by visualizing the Kettle filling up and hearing the coins fall in.

"The Salvation Army in Canada is thrilled to be artnering with Nadanu during the Christmas season," says Graham Moore, Territorial Secretary for Public Relations and Development for The Salvation Army in Canada. "Charitable giving is very important and seeing the creation of something that encourages support while allowing the donor to have a little bit of fun is a great thing."

Getzy Fellig, CEO of Nadanu Technologies says he expects the technology to change the way people think of giving in general. "By re-introducing the inspiration and physical activity of giving a contribution even in an online or mobile environment, people can experience the real thing even when they can't. The Salvation Army Kettle is a part of Christmas; people might miss the opportunity to share in this simple act of kindness because they shop online or don't make it to the mall, now they don't have too."

About Nadanu:

Nadanu provides fundraising solutions that are simple, inspiring and extremely accessible. Nadanu's products will give donors the ability to donate to organizations from cell phones to Facebook (News - Alert) and through the web. Through the combination of accessibility and real life giving experiences, Nadanu currently powers over 500 charities in the US and Canada with their eCharityBox, eOfferingPlate and customized solutions.

About The Salvation Army:

The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

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