[May 26, 2010]

WIMP by Aspiro Music Shortlisted for International Meffy Awards in London

Aspiro Music has received confirmation that its music streaming service WiMP has been shortlisted for the international Meffys 2010, where the winner will be announced at the award ceremony in London in June.

"We are pleased to see our solution getting global recognition through the shortlisting to the Meffys. We believe the key factors to the success of the WiMP are our joint focus on local adaptation to the market and editorial content, alongside a sustainable business model ensuring that the service can survive over time" said Per Einar Dybvik, Managing Director of Aspiro Music.

Also shortlisted in the Meffys category for Best Music Service are companies Hungama Mobile for "Full Songs @ 1" Nokia for "All You Can Eat", Music Shazam (News - Alert) for "Shazam Encore" and Thumbplay for "Thumbplay Music". Last years winner was 24-7 Entertainment for "TDC Play".

As the industry's official benchmark for measuring success and rewarding innovation, the Meffys, now in their seventh year,recognize and honour the most influential mobile media  players from around the world. This year, entries cover over 60 countries, and it is judged by 45 journalists and analysts. Building on last year's sold-out gala event, The Mobile Entertainment Forum (News - Alert) are expecting over 400 international industry leaders and press to attend the Meffys gala dinner on 21 June in London this year.

Aspiro subsidiary Rubberduck Media Lab is also shortlisted for the in the category of Best TV and video service, for its solution delivered to T-Mobile (News - Alert).

"We are very pleased to see that both of Aspiro's focus areas, Mobile TV and Music have been shortlisted for the Meffys, and we see this as a sign that we are succeeding in making premium services for the global market. We will continue to develop and deliver the best possible streaming services to operators, broadcasters and other companies world wide", said Aspiro CEO Gunnar Sellæg.

About Aspiro
Aspiro has a unique position as the world's only provider of both streaming music and TV services delivered as a complete white label service to partners. As the market leader in mobile entertainment in the Northern European region, Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including T-Mobile, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox (News - Alert), TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm, with local presence in all Nordic and Baltic countries and the US. 2009 sales were SEK 441 m and the company has some 150 employees.

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