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'Adverline, Cellfish tie up for web, mobile micropayments'
[March 11, 2010]

'Adverline, Cellfish tie up for web, mobile micropayments'

Mar 11, 2010 (DMEUROPE via COMTEX) -- French internet audience monetisation specialist Adverline and US-based mobile content monetisation company Cellfish Media have announced an alliance to offer clients a broader range of micropayment solutions adapted for the convergence of web and mobile terminals. The partners will target media companies, website publishers and Facebook application developers. Adverline president Loic de Kerdrel explained that the alliance will allow it to strengthen its position vis-AA-vis telecommunication operators and to offer better returns to its clients, but also to improve its geographic coverage, notably in the US.

Separately, Mobifrance reports that Cellfish Media has launched a micropayment service for mobile websites accessed via iPhones and other smartphones. By using the Cellpass platform, payments of up to EUR 8 per transaction can be made in a single click. The purchase appears on the customer's monthly mobile bill. Cellfish handles the transaction and pays website publishers their revenue share via Cellpass, which is connected to the Micro Payment Mobile Enablers system used by France's three mobile network operators.

Distributed for via M2 Communications (

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