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Microsoft and Quark Demonstrate an Integrated Solution For Multimedia Journalism and Multi-Channel Publishing; Solution Helps Publishers Streamline Content Development and Enable Single-Source Multi-Channel Publishing
[October 12, 2009]

Microsoft and Quark Demonstrate an Integrated Solution For Multimedia Journalism and Multi-Channel Publishing; Solution Helps Publishers Streamline Content Development and Enable Single-Source Multi-Channel Publishing

(M2 PressWIRE Via Acquire Media NewsEdge) Vienna, Austria [IFRA booth #A210] -- At IFRAExpo this year, Microsoft and Quark demonstrate a new solution that helps publishers stay competitive in today's multi-channel media environment. The solution combines editorial collaboration and dynamic publishing to streamline editorial workflows and enable single-source multi-channel publishing.

Built on Microsoft Office SharePoint Server, the Microsoft Unified Communications platform, Quark Dynamic Publishing Solution(TM) (Quark DPS) and Quark XML Author(TM), the solution consolidates communication processes, facilitates collaboration, and streamlines workflows to improve the efficiency of the creative and editorial process, and ultimately help publishers be first out with stories either in print or digitally.

"The ubiquity of Microsoft SharePoint and Office communications technology matched with Quark's expertise in multi-channel publishing makes this a very practical integration," said Bill Trippe, Vice President and Lead Analyst of Content Strategies at Gilbane Group. "This solution enables publishers to leverage the technology investments they've already made to improve their workflows and accelerate the delivery of their content." With the new integrated solution, Microsoft and Quark combine easy XML authoring, professional design, and dynamic publishing from Quark with the collaboration and unified communications platform of the Microsoft Office System. Journalists, editors, resource managers, graphic designers, and layout designers all benefit throughout the publishing process from the ability to: - View incoming RSS feeds - Share story ideas - Track events and plan coverage - Request, find, and allocate suitable resources - Search related content and subject matter experts - Author content in XML that is suitable for multi-channel publishing - Effectively track review and approval workflows - Communicate effectively using presence status indication, instant messaging, voice of IP, e-mail, audio and video conferencing - Incorporate professionally designed output for a variety of channels "Newspaper and magazine publishers face the challenge of reaching readers through multiple media channels that require a variety of file formats. The manual re-creation of content that many publishers use today limits productivity and their ability to seize new market opportunities," said Terry Welty, Senior Vice President of marketing for Quark. "Quark's integrated editorial solution with Microsoft allows content creators to adopt a story-centric work style; focusing on the story rather than the output channel." "With the increased diversity of media, and distribution channels, journalists, editors and publishers want to create relevant content suitable for different formats and audiences," said Rainer Kellerhals, Global Media & Entertainment Solutions Lead, Communications Sector, Microsoft. "Quark is helping these professionals become more productive, get news out quickly, and reach audiences across print and digital media formats, with flexibility and a much lower cost compared to traditional print publishing solutions." Core Components Below is a brief description of the core components of Quark and Microsoft's editorial and dynamic publishing solution for newspaper and magazine publishers.

Microsoft Unified Communications: Encompassing Office Communications Server, Exchange Server, Office Communicator, and Office Outlook, the Microsoft Unified Communications platform helps end users be more productive by enabling communication and collaboration with others in different locations or time zones using a range of options, including instant messaging, voice, e-mail, presence, desktop sharing and video conferencing. Integration with programs across the Microsoft Office system provides many different ways to communicate directly within the context of their task.

Microsoft Office SharePoint Server: Microsoft Office SharePoint Server is an integrated suite of server capabilities that can help improve organizational effectiveness by providing comprehensive content management and enterprise search, accelerating shared business processes, and facilitating information-sharing across boundaries for better business insight. The solution will support the upcoming release of SharePoint Server 2010 when available.

Quark XML Author: Quark XML Author is the next generation of XML authoring tools. It is an add-in to Microsoft Word that lets anyone easily create XML documents with no knowledge of XML and little or no training.

Quark Dynamic Publishing Solution: Quark Dynamic Publishing Solution (Quark DPS) is publishing software that combines flexible layout with automated publishing to deliver accurate, relevant, and attractive communications across multiple types of media, including print, the Web, and mobile and electronic devices. By automating the publishing process, Quark DPS eliminates dependencies on hand-crafting and cut and paste techniques, which improves productivity and reduces costs.

Visit Quark and Microsoft at IFRA in booth #A210 or visit for more information about the new editorial software debuting today.

About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, press only: Kelly McMorran, Weber Shandwick: +44 207 067 0000, [email protected] Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at

About Quark Quark Inc. led the first revolution in publishing with QuarkXPress , desktop publishing software that rapidly became the industry standard. Today, not only does QuarkXPress continue to innovate in the desktop publishing market, Quark is revolutionising publishing again. With Quark Dynamic Publishing Solution, we are helping customers meet changing requirements and develop new revenue streams by extending the benefits of advanced technologies across the publishing process. Our dynamic publishing solution is setting a new standard in automated multi-channel publishing by combining the power of flexible layout and design with easy XML authoring and automated workflows for customised communications across print, the Web and electronic media.

Quark, the Quark logo, Quark Dynamic Publishing Solution, Quark XML Author and QuarkXPress are trademarks or registered trademarks of Quark Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

((Comments on this story may be sent to [email protected])) (c) 2009 M2 COMMUNICATIONS

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