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BET Partners to Support 2009 Black College TourSep 05, 2009 (Close-Up Media via COMTEX) -- BET Networks announced it has secured several partners in support of their 2009 Black College Tour, including brands such as Microsoft, Microsoft XBox, Verizon Wireless, Def Jam, U.S. Air Force, and Sierra Mist. The 2009 BET Black College Tour returns to 14 historically Black college and university campuses across the country for the eighth consecutive year. Together with its key marketing partners, BET will bring a day of entertainment, games, contests, product samples and consumer information exclusively for college students. "The BET Black College Tour is a highly impactful initiative on college campuses," said MichElle Garner, Vice President of BET Consumer Engagement. "This year, we've expanded the range of partners and opportunities we'll be presenting to the students to provide them with an even more engaging, relevant and lively school event." The partnerships in support of the 2009 Black College Tour include: -- Microsoft In their Tech Tent, first-time sponsor Microsoft will have a Tech Trends representative onsite to distribute free software, specifically their Dream Spark and IT Academy Student Pass e-learning courses. The Microsoft representative will also be available to discuss career opportunities and internships with students. -- Microsoft XBox Also, the Microsoft XBox business division will hold a Video Skills Challenge at each campus, where the winner will receive an XBox 360 game console. -- Verizon Wireless Longtime sponsor Verizon Wireless will continue to host the 3-point shoot-out basketball contest. -- Def Jam Recordings Def Jam will present a concert with many artists, including Lil Ru, Ace Hood, Triple C's, Lil Scrappy and Playaz Circle. -- U.S. Air Force The U.S. Air Force returns to host the 2-on-2 basketball competition. -- Sierra Mist Sierra Mist will sponsor a Freestyle Flow rap battle. Sierra Mist is part of the Pepsi family, which has sponsored the Black College Tour since 2002. In addition to the sponsored activities, BET Digital will engage the students in "Digital Karaoke," BET Off-Channel Marketing will have a game tent to promote BET's fall programming slate, and BET's pro-social initiative Rap-It-Up will be onsite to provide free testing for HIV/AIDS. Inroads will be onsite to speak with students about internship opportunities at companies. BET Networks, a division of Viacom, is a provider of quality entertainment, music, news and public affairs television programming for the African-American audience. ((Comments on this story may be sent to [email protected])) |