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Jellyvision, Creator of YOU DON'T KNOW JACK, Reboots Its Game Business, Appoints Industry Veteran Mike Bilder as General Manager
[August 12, 2008]

Jellyvision, Creator of YOU DON'T KNOW JACK, Reboots Its Game Business, Appoints Industry Veteran Mike Bilder as General Manager

(Marketwire Via Acquire Media NewsEdge) CHICAGO, IL, August 12 / MARKET WIRE/ --

Jellyvision, the interactive entertainment and
interface design pioneer, announced today that it was returning to the
games business with industry veteran Mike Bilder running the show.

Jellyvision is best known for its award-winning trivia games from the
1990s: YOU DON'T KNOW JACK, Outsmart? and Who Wants to be a Millionaire.
Today, with over 4.5 million units sold, more than $100 million in revenue,
distribution in five countries and over 50 major industry awards, YDKJ is
one of the most successful gaming franchises ever. The original Who Wants
to Be A Millionaire CD-ROM game was an instant smash and remains one of the
fastest-selling CD-ROMs of all time, and the only game to feature a
virtual, and anatomically correct, Regis Philbin.

"Finally, there's a big market again for high-end games that doesn't
require players to blast everything in sight with a rail gun," said Harry
Gottlieb, founder and CEO of Jellyvision and the creator of YOU DON'T KNOW
JACK. "We're setting sail on a new and far more ambitious course in the
sea of interactive games. We feel very lucky to have Mike Bilder at the
helm. And by 'helm' I actually mean 'desk.' We're not really on a ship --
just a regular company... in a building and everything."

Mike joins Jellyvision Games, LLC after spending over eight years at Midway
Amusement Games LLC, serving in a number of roles, managing and supporting
internal and external development. In his most recent role at Midway, Mike
held the position of Chicago Studio Head, overseeing numerous game teams
creating critically acclaimed, million-plus-selling titles such as: NBA
Ballers, Blitz: The League, John Woo Presents Stranglehold, and Mortal
Kombat vs. DC Universe.

"The original game concepts Jellyvision has in the pipeline are fantastic.
And they're very, very funny." said Mr. Bilder.

Jellyvision attracts some of the greatest writing and comedy talent in the
industry, drawing on the extraordinary improv talent pool in its home base,

Mr. Bilder enthused: "In the mid-90s YOU DON'T KNOW JACK blew everyone
away. Jellyvision established -- way ahead of its time -- a new genre of
interactive entertainment: the Interactive Game Show. Our mission now is
to fully explore this genre, using the insane creative talent at
Jellyvision, and build huge new brands that run on every platform that
makes sense -- the three consoles, PC, mobile, handheld, coin-op, Vegas.
And, of course, we're going to start by truly reincarnating YOU DON'T KNOW

"JACK was one of the first games where people really played TOGETHER," said
Mr. Gottlieb, clearly buying his own hype. "We're going to take that much
further. Whether you're on the same couch with your friends or playing
others over a network, we're going to combine the social dynamics created
by great board games, with the thrill and story arc of great television
game shows."

And then noted: "Of course, if the games do poorly in focus testing, we'll
just add guns and nudity."

About Jellyvision

Founded in 1989, Jellyvision began life creating educational films and
software, while doing initial experimentation on human-machine interface in
the budding field of multimedia. Based upon that research, it created the
enormously successful YOU
DON'T KNOW JACK in 1995, modeling the experience of interacting with a
game show host. Jellyvision continued its work in interactive games
creating Outsmart? (the flagship game show for Microsoft's The Zone) and
Who Wants to Be A Millionaire with Disney Interactive (fully produced in an
unbelievable 62 days to hit the height of the Millionaire craze).

At the Game Developer's Conference in 1997, Jellyvision first presented The Jack Principles
of Interactive Conversation, the underlying philosophy and guidelines
for the new form of communication that made its games so engaging. In 2001,
as the market for casual games on CD-ROM cooled off, Jellyvision's founder,
Harry Gottlieb, started The
Jellyvision Lab, Inc. to deploy interactive conversation outside of
games. Working with clients, the company modeled the experience of
interacting with physicians, teachers, advisors and salespeople, with
special focus on the latter two. Under the leadership of president, Amanda
Lannert, The Jellyvision Lab helps companies draw online visitors into
highly engaging conversations that lead to more motivated prospects and
willing customers. Ms. Lannert is also responsible for Healthcare Mentor, Jellyvision's
effort to bring interactive conversation to the rescue of the highly
confusing health insurance industry.

In August, 2008, with the casual and social game markets taking off again,
Mr. Gottlieb rebooted Jellyvision's efforts in games, launching Jellyvision Games, LLC. Its
ambitious mission: to utilize interactive conversation in order to fully
develop the interactive game show genre, first pioneered by YOU DON'T KNOW
JACK. The core of the creative staff includes key talent that developed
the original YDKJ and Millionaire franchises. Industry veteran Mike Bilder,
General Manager, leads the team.

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Mike Bilder
General Manager
Jellyvision Games, LLC
312-266-0606 ext. 187Email

Copyright ? 2008 Marketwire

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