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VoodooVox Secures $8.1 Million in Financing(Wireless News Via Thomson Dialog NewsEdge) VoodooVox, developers of In-Call Media and operators of the world's only In-Call Network, announced the closing of a $8.1 million Series D round of financing led by Softbank Capital. Existing investors, Apax Partners, Disney's Steamboat Ventures, and Village Ventures, also participated in the round. VoodooVox is the driving force behind In-Call Media, the patent-pending process of inserting ad-supported audio content directly into the call stream of high-call volume companies. Currently integrated into hundreds of leading telecom "publishers" generating 300 million calls monthly, the VoodooVox In-Call Network is creating new revenue for brands that include IDT, Univision, Virgin Mobile, Nokia, Microsoft and Showtime, among others. "Phone calls are the new page views, and VoodooVox's In-Call Network is the next breakthrough advertising channel," said J. Scott Hamilton, president and CEO of VoodooVox. "We strongly believe that most telephony services that consumers currently pay for can be delivered profitably and for less with advertising support. VoodooVox's In-Call Media represents the new standard by which all voice-based marketing will be gauged." The VoodooVox In-Call Network offers the benefits of traditional broadcast media -- rich audio -- with the targeting and measurability of online advertising. The VoodooVox In-call Network is managed precisely like traditional banner networks: ads are trafficked directly into the call stream of a diverse group of publishers, and the network serves as a one-stop source of inventory for advertisers and marketers. "The potential for ad-supported telephony extends far beyond directory assistance applications," said Steve Murray, partner, Softbank Capital. "The VoodooVox In-Call Network can be extended to other voice applications, including mobile phones, call centers, and the thousands of new audio-based web widgets that are very popular with the explosive growth of social networks. Over time, we expect VoodooVox to help drive new applications, improve customer experiences, and decrease pricing for consumer telephony services of all kinds while raising profitability for the call publishers that provide these services." With the financing, Murray joins VoodooVox's Board of Directors. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright 2007 Wireless News |