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Liquid Agency Names Winners of First Brand Impact Awards 2007
[May 16, 2007]

Liquid Agency Names Winners of First Brand Impact Awards 2007


SAN JOSE, Calif. --(Business Wire)-- Last night at the Brand Summit Awards Dinner at the Four Seasons in Palo Alto, Calif., Liquid Agency, a leading Silicon Valley brand marketing firm, presented the first Brand Impact Awards to 12 B2C and 10 B2B companies with Cisco, Google, HP, IBM and Sony receiving the most recognition. Google received an overall Brand of the Year Award as well as the award for B2C Brand of the Year. Cisco received the B2B Brand of the Year award.



Liquid Agency and its research partner, Socratic Technologies completed a quantitative study of more than 200 technology brands in 22 categories. The study examined a brand's relative strength or impact within its category based on how well it retained customers moving from stage to stage in the sales cycle process. The study enables companies to clearly identify areas for improvement of a brand's effectiveness along the sales cycle.

The Brand Impact Awards criteria included the results of the study along with an expert panel's review. The expert panelists included representatives from Consort Partners, Creative Strategies, Enderle Group, Gravity Branding, Karen Kang Consulting and Rockrise & Associates.


Three key metrics were used to determine the winners of the Brand Impact Awards:

-- Brand Power Rating: This indicator measures the power of a company's brand through its marketing activities, specifically measuring awareness (A), consideration (C), preference (P) and purchase intent (P). The ACPP shows the brand's ability to directly influence those who are aware of the brand and convert them to loyal, repeat customers.

-- Brand Reputation: A quantitative assessment of a brand's ability to deliver quality products in the specific category.

-- Judges Rating: Expert judges reviewed the Brand Power Rating and Brand Reputation findings and evaluated the category and key brands relevant to that category. Judges then awarded a first, second, and third place brand within each category based on who they felt has done the best job of positioning its brand within a given category.

"We developed the Brand Impact Award as a comprehensive way to set new standards for measuring the effectiveness of technology brands," said Scott Gardner, president and CEO of Liquid Agency. "This year's winners are great examples of companies who have built strong reputations by delivering great products and services and maintaining customer loyalty."

The Brand Impact Award winners are:

Brand of the Year: Google

B2C Brand of the Year: Google

B2B Brand of the Year: Cisco

B2C Category Winners:

-- HDTV: Sony

-- MP3: Apple

-- Printers: HP

-- Home Hard Drives: Seagate/Maxtor

-- Mobile Phones: Nokia

-- Gaming Consoles: Sony

-- Video Game Software: EA

-- Home Computers: Dell

-- Home Networking Devices: Linksys

-- Internet - Social Networking Sites: MySpace

-- Internet - Search Engines: Google

-- Internet - The Site You Can't Live Without: Google

B2B Category Winners:

-- Networking / Communication Devices: Cisco

-- Integration Software / Middleware: IBM

-- Enterprise Application Software: Oracle/Siebel

-- Messaging, Conference and Communications: Microsoft Live Meeting

-- Antiviral / Security Software: Symantec

-- Multimedia, Graphics, Publishing Software: Adobe

-- Servers: HP

-- Semiconductors: Intel

-- Enterprise Storage: IBM

-- Smart Phones: RIM BlackBerry

For more information about the Brand Impact Awards, please visit www.liquidagency.com

About Liquid Agency Inc. Liquid Agency, Inc. is a brand marketing firm specializing in the technology segment. Liquid provides strategy, design and implementation of comprehensive brand marketing programs that help its clients build brand awareness and preference. Liquid's services include brand platform development, brand identity, advertising, packaging, Web and interactive services, and all types of marketing communications collateral. Ranked among the fastest growing companies in Silicon Valley, Liquid Agency has worked with some of the best known technology brands including Adobe, Ask Jeeves, Intuit, Microsoft, Sony, and Seagate.

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