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First Mother's Day for ''Alpha Moms''
[May 09, 2007]

First Mother's Day for ''Alpha Moms''

OVERLAND PARK, Kan. --(Business Wire)-- A recent study by ComScore Research claims that over 30 percent of all Internet users are mothers and an M:Metrics study shows that nearly 15 percent of moms between the ages of 25 and 44 rely on their mobile phone for news, weather and entertainment every day. Mothers are increasingly dependent on technology to manage their busy lives, and Sprint (NYSE:S) has exclusive wireless and online offerings to help them be productive, share stories and celebrate this Mother's Day.

Sprint Products and Services for the Alpha Mom

Sprint products and services run on the Sprint National Network to help manage a mother's busy life. Alpha moms may be leading the charge in using technology to help them "do it all" effortlessly, but every mom can find easy ways to get plugged in. Sprint offers a great line up of products and services, perfect for the "alpha" in every mom (standard Vision charges apply):

-- The Sprint Music Store(SM) allows moms to wirelessly download a new hit single on Sprint Power Vision(SM) phones that hold favorite tracks, playlists and more. New features of the Music Store make it easier to use, and 99-cent song downloads make it affordable for Sprint Power Vision subscribers to choose from Sprint's library of more than 1.5 million songs at home or on the go.

-- Sprint Navigation provides audible GPS turn-by-turn directions to the baseball game, the next sales call or a new restaurant. And Sprint Family Locator, another GPS application, gives parents peace of mind in the palm of their hand by keeping track of where the kids are ... or aren't.

-- Sprint TV(SM) provides instant access from Sprint Power Vision phones to the essential information that every mother needs, whether it's tomorrow's forecast on the Weather Channel or a sneak peek of the next episode of FOX's "24."

-- Sprint Picture Mail(SM) allows mothers to capture and share those unforgettable moments with family and friends without being tethered to a computer or lugging around a camera.

Online community for Alpha Moms

Recently Sprint and Suave launched an innovative Web site and a unique comedy series titled "In the MotherHood," starring Leah Remini, best known for her comedic role in the "The King of Queens." "In the MotherHood" gives moms across the country the opportunity to submit their favorite, personal motherhood stories, with the winning submissions being incorporated into the show.

The first webisode in the series airs this Friday, May 11, on for the first time, and is fittingly titled "The Mother of All Days," celebrating funny stories about Mother's Days gone awry. With hundreds of thousands of visitors to since it launched on April 16, In the MotherHood is becoming an online destination for mothers to celebrate and share the unique experiences and situations that only they can understand.

Innovative way to celebrate Alpha Moms this Mother's Day

Sprint has created a unique way to celebrate mothers this Mother's Day through personally designed e-cards that are unlike anything you've ever sent Mom before. When mothers open e-cards from Sprint on their computer or video-capable Sprint phone, they are treated to a visual display as animated people virtually paint a Mother's Day message in light, letter by letter, right in front of their eyes.

Card senders can create custom e-cards by visiting, where a calendar feature will allow them to automatically deliver the card on Mother's Day, or any other day of their choice. Additionally, users can opt-in to a special feature that sends a text to their phone the moment the card is opened, reminding them to call their Mother on her special day.

Mother's Day offers for Alpha Moms

While the term "alpha mom" may not apply to every mother in America, the challenges are the same - to be the "always on" multi-tasker, devoted to raising her children and seeking the best resources to help her do it. Sprint understands and is making it easier than ever to put the latest technology in Mom's hands with special offers this Mother's Day (all require a two-year subscriber agreement):

-- A $50 service credit by activating a Sprint Power Vision phone via on a new service plan for Mom. Use the promo code POWERUP at check-out.

-- The power-packed SCP-3100 from Sanyo for free

-- The stylish, ultra-thin Katana by Sanyo for $29.99, after a $50 mail-in rebate.

-- Sprint Power Pack(SM) Family Plans offering unlimited calling options, with plans starting at $59.99 per month.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.6 million customers at the end of the first quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit

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