TMCnet News
Tobii Technology brings a new dimension to usability and user experience studies(Hugin Via Thomson Dialog NewsEdge) Stockholm, Sweden - April 27, 2007 - Tobii today announced its launch of a new generation eye tracking hardware and analysis software. Fundamental technology advances and new tools facilitate use of eye tracking and add substantial new values to usability and user experience studies. Making up a complete lab solution, the new products will be presented at CHI in San Jose CA, April 29. The new Tobii Studio(TM) analysis software and the T/X series of Tobii Eye Trackers provide a comprehensive system to efficiently collect and analyze gaze data. Offering unique insights into user experience it dramatically improves opportunities for usability professionals to deliver return on investment in terms of desired quality measures. Eye tracking for usability studies Tobii Studio offers a new toolbox of visualizations, statistics, reporting and other valuable tools. Key features like logging, remote viewing and demographical filtering have been added to create a complete platform for usability testing. Tobii Studio is ideal for evaluating interactive media such as websites, software, e-mail campaigns, on-line advertising, computer games, and interactive TV, as well as print advertising, TV commercials and physical products. "We see great opportunities in adding eye tracking to our current methodologies and services, and Tobii's products allow us to do so in a time and cost efficient way. Having tried out the new Tobii Studio software, we expect it to add substantially to our customers and our business" says Anna Carin Palsson, CEO at Market Watch. "With its new analysis software Tobii has evolved from an eye tracking provider to a complete usability software package provider. After our initial usage we are very enthusiastic about Tobii Studio and how it can support our Post Experience Eyetracked Protocol (PEEP) methodology and daily usability research business, says Robert Stevens, CEO at Bunnyfoot. Time- and cost efficient testing New hardware characteristics such as much larger head movement allowance, higher speed and automatic optimization of bright and dark pupil tracking make it easier for user experience professionals to add eye tracking to their services and perform high quality tests in a remarkable efficient and accurate way. For questions or comments please contact: John Elvesjo, Executive Vice President and founder, Tobii Technology Mobile + +46-704-82 34 98 Email [email protected] For additional press materials, please contact: Anna Ahlbaum, Marketing Communications Manager, Tobii Technology Mobile +46-70-788 01 77 Email [email protected] The full press release can be downloaded from www.tobii.com or the attached link. http://hugin.info/137214/R/1122680/207185.pdf Copyright 2007 Hugin ASA |