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Samsung Develops Power-Saving Display Driver for Plasma Screens TMCnet Contributing Editor Samsung (News - Alert) Electronics Co., Ltd., has unveiled a broad, 256-channel display driver IC (DDI) for plasma display panels (PDP). Samsung claims that the DDI offers a lower power consumption rate over conventional PDP driver ICs. The DDI creates greater cost efficiencies by reducing the number of DDIs per panel.
“The flat panel TV industry is experiencing unprecedented growth due to consumer demand for a high-definition experience,” said Jin-Tae Kim, vice president, DDI business development team of System LSI Division, Samsung Electronics in a statement to the press. "Our new display driver IC solution enables greater high-definition clarity for plasma screens while reducing the amount of required energy.” The DDI also boasts of Samsung’s unique power-saving technology that was first introduced in the 192-channel DDI. It has also an energy recovery circuit (ERC) that helps the 256-channel driver IC recycle energy loss within the circuit.
According to a news release, the power-smart feature reduces the DDI power consumption of a conventional PDP TV by over 35 percent. Such a reduction in power does away with the need for a separate power-saving component feature, enabling for a slimmer and lighter TV module.
Twelve 256-channel DDIs are capable of replacing the sixteen 192-channel DDIs previously needed to achieve the same low power consumption in a full high definition 40-inch PDP.
According to the market forecast firm Display Search, the demand for 40 inch and larger PDP screens is likely to grow by 20 percent, from 12.25 million units in 2007 to 18.84 million units in 2010.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
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