TMCnet News
Mobile Accessibility and Interconnection Drives Growth in the Messaging Services MarketBUENOS AIRES, Argentina, Jan. 3 /PRNewswire/ -- Messaging services are becoming an important source of revenues for mobile operators and a considerable growth is likely in the messaging services market during upcoming years. This significant growth is a result of the content strategies of the carriers, promoting the messages not only as a tool of communication, but also as entertainment. New analysis from Frost & Sullivan (http://www.frost.com/ ), Latin American Mobile Messaging Services Market, reveals that the market earned revenues of $2.4 billion in 2005 and is estimated to reach $7.8 billion in 2011. If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the Latin American Mobile Messaging Services Market, then send an e-mail to Jorgelina Pecina, Corporate Communications, at [email protected] with your full name, company name, title, telephone number, fax number, e-mail address, city and country. Upon receipt of the above information, an overview will be sent to you by e-mail. "The stronger competition, marketing strategies, and stronger advertising campaigns are likely to foster the demand of messaging services, especially multimedia messaging services (MMS) due to the accessibility of enabled handsets," says Frost & Sullivan Research Analyst Jose Crujeiras. "The main issue that is likely to drive the mobile messaging market in the future is the competitive circumstances in each country." During their process of expansion, the two major mobile companies in Latin America continue to define the path and continuity of this market. In some countries, new companies are stabilizing, and in others, several fusions and acquisitions are taking place. Each country is experiencing different situations and thereby creating new movements in the market. Considering these facts, not only is a stronger competition likely in the pricing issue, but high-developed marketing campaigns are likely to be stabilized to gain market share. However, in some countries, prices are lower than before and the pricing war is allowing a highly competitive market. "High prices and low offer of attractive plans can obstruct the growth of the markets causing a lower usage of the technology," explains Crujeiras. "Moreover, despite agreements that have been consolidated between operators for these types of services, there are still restrictions for MMS." The major opportunities are localized in offering high-quality plans for the young users. Despite this, there are still other markets to explore and different services to offer, especially in the short message service (SMS) and MMS markets, such as enterprise messaging, as well as easier communication or more appropriate applications. Operators need to have a strategy to reach other segments instantly so users can normally access services such as SMS and MMS. The Latin American Mobile Messaging Services Market is part of the Mobile and Wireless Growth Partnership Service, and it provides an overview of the messaging market in Latin America and Caribbean and observed trends that may impact the current status of the market. This study also includes a detailed account of the markets in the following regions: Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. It also includes in-depth analysis of the SMS and MMS applications. Interviews are available to the press. Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit http://www.frost.com/ . Latin American Mobile Messaging Services Market N03B Contact: Jorgelina Pecina Corporate Communications - Latin America P: 54-11 4777-9951 F: 54-11 4777-0071 E: [email protected] Mireya Castilla Corporate Communications - North America P: 210.247.3830 F: 210.348.1003 E: [email protected] Srividhya Parthasarathy Corporate Communications - Europe P: + 91 44 42044668 E: [email protected] Sarah Lourdes Corporate Communications - Southeast Asia & ANZ P: +603 6204 5878 F: +603 6201 7402 E: [email protected] Surbhi Dedhia Corporate Communications - South Asia, Middle East P: +91 22 2832 4705 Ext: 131 E: [email protected] http://www.frost.com/ Keywords in this release: mobile messaging, Latin America, short message service, SMS, multimedia messaging service, communication, handsets, carriers, operators, MMS, Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, research, information, market, trends, technology, service, forecast, market share Frost & Sullivan CONTACT: Jorgelina Pecina, Corporate Communications - Latin America,+54-11-4777-9951, or fax, +54-11-4777-0071, or [email protected] , orMireya Castilla, Corporate Communications - North America, +1-210-247-3830, orfax, +1-210-348-1003, or [email protected] , or SrividhyaParthasarathy, Corporate Communications - Europe, +91-44-42044668, [email protected] , or Sarah Lourdes, Corporate Communications -Southeast Asia & ANZ, +603-6204-5878, or fax, +603-6201-7402, [email protected] , or Surbhi Dedhia, Corporate Communications - SouthAsia, Middle East, +91-22-2832-4705, Ext. 131, or [email protected] , all ofFrost & Sullivan Web site: http://www.frost.com/ |