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Social Communities Go Mobile: ABI Research Forecasts 174 Million Members by 2011NEW YORK --(Business Wire)-- A new ABI Research Brief has found that "mobile social communities" currently count nearly 50 million members worldwide, a number that is expected to reach 174 million in 2011. "The rapid rise of online social communities - gathering places such as MySpace and Facebook - has done more than bring the 'pen pal' concept into the 21st century," says vice president of research Clint Wheelock. "It has created a new paradigm for personal networking. In a logical progression, many social communities are now based on the mobile phone and other portable wireless devices instead of (or as well as) the PC. Such mobile social communities extend the reach of electronic social interaction to millions of people who don't have regular or easy access to computers." The brisk pace of mobile social community growth means opportunities for new entrants hoping to join the established players such as SMS.ac, AirG, and Jumbuck that provide the technology and marketing behind leading mobile communities. Opportunities to monetize mobile social communities fall into several main categories. Mobile operators profit from the data usage that underpins all mobile community activities they carry, and in some cases from monthly subscription fees as well. Companies can sponsor special interest communities that relate directly to their brands or services. For instance, MTV Asia sponsors a music forum for Asian users, where members talk about music. (In fact mobile social community sites will see their greatest growth, on both a percentage basis and absolute number of members, in the Asia-Pacific region.) The self-profiling nature of these communities means that advertising can be targeted to specific niches with great accuracy. Many mobile communities also offer downloadable merchandise for sale - ringtones or images, for example. "What would help drive these communities is for more operators to sponsor them," Wheelock suggests. "In the US, operators have not yet put much backing behind them, which means that it's not simple for a mobile subscriber to get a new phone and immediately join an online social community. They have to seek out a third-party provider. But that's going to change rapidly." The ABI Research Brief "Mobile Social Communities" (http://www.abiresearch.com/products/research_brief/ Mobile_Content_Market_Update/103) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) discusses the different types of mobile social community and the companies that power them, and presents detailed regional forecasts for their growth. It is one of several in the company's Mobile Content Research Service (http://www.abiresearch.com/products/service/ Mobile_Content_Research_Service), (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) which also includes Research Reports, Market Data, Online Databases, the ABI Vendor Matrix, ABI Insights and analyst inquiry support. Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in broadband and multimedia, RFID & contactless, M2M, wireless connectivity, mobile wireless, transportation, and emerging technologies. For information visit www.abiresearch.com, or call +1.516.624.2500. |
