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Indiagames Using CommerceTel's CallForContent System to Distribute The Office Games; Simple Dial-a-Number-Get-Your-Content Process Expected to Drive SalesLOS ANGELES --(Business Wire)-- Sept. 12, 2006 -- CommerceTel, a mobile technology company dedicated to removing obstacles that have limited the adoption of mobile content, announced today that Indiagames, one of the world's leading mobile content publishers, is using CommerceTel's CallForContent(SM) (C4C(SM)) system to distribute The Office Games, a just launched series of six mobile mini games based on characters from NBC's hit TV show The Office. Licensed through an agreement with Universal Mobile Entertainment, The Office Games is currently available on Verizon, Cingular and Amp'd. It will be available on Sprint and T-Mobile by September 21st. "CommerceTel's CallForContent is the fastest and most efficient way to get mobile content into the hands and phones of mobile users, and we are pleased to be using it to distribute The Office Games, which is already in high demand from mobile users," said Sean Malatesta, vice president, business development, Indiagames. With CallForContent, we are presenting users with a standard 10-digit toll-free phone number. When users dial the number, they hear a simple message and clear instructions on how to download The Office Games. They then respond simply with touchtone input and the content is sent automatically to their cell phones and billed to their monthly wireless invoice. This extremely simple and user-friendly process will very positively impact download rates, we are sure." C4C is the only system of its kind. Unlike other systems that require the use of special dialing formats such as #ABC or **123, which can only be used at the discretion and with the permission of individual wireless carriers, C4C uses North American Number Plan (NANP) numbers that can be dialed from any mobile or landline phone. C4C is an all IP, all software, massively-scalable platform that supports virtually unlimited simultaneous inbound calls. It enables content owners and mobile marketers to launch various campaigns for interactive advertising, mobile content distribution, and transacting of commerce by phone in a matter of minutes as there is no need to wait for the provisioning of special dialing codes or short codes that can sometimes take months. C4C fully supports carrier PSMS billing as well as alternative micropayment processing. The Office Games features the well-loved characters from the television series participating in a selection of cubical game-play including wasketball, paper-football (hateball), table-top golf, office paper war, chair racing and more--everything Michael Scott would not approve of. "We are very pleased and excited to have C4C drive the distribution of Indiagames' The Office Games," said Steve Cherry, CommerceTel CEO. "Now that the games are linked with C4C, which makes acquiring mobile content super simple and absolutely non-frustrating for users, we are sure that The Office Games will be as big a hit as The Office TV show." About CommerceTel CommerceTel is an innovative mobile technology company and inventor of CallForContent, a unique, patent-pending mobile content distribution service that makes accessing mobile content as easy as dialing a phone number. C4C enables carriers, content owners and advertisers to capitalize on the tremendous mobile advertising and content opportunity. It is an all-software, all IP, highly scalable architecture that features native integration with mobile messaging networks. It is also fully integrated with Level 3's PSTN/IP network and Optimal Payments' micropayment processing facility, and fully supports carrier P-SMS billing. C4C supports automated speech recognition (ASR) and dual tone multi-frequency (DTMF) interfaces and can process a virtually unlimited number of transactions on-demand. For more information, please visit www.commercetel.com. About The Office Recently nominated for Outstanding Comedy Series by the Academy of Television Arts & Sciences, "The Office" takes a painfully funny look at the interactions of the desk jockeys at Dunder Mifflin paper-supply company in Scranton, Pennsylvania. Golden Globe winner and Emmy nominee Steve Carell ("The 40-Year-Old Virgin" -- whom E! Online said, "might be the funniest man alive,") stars as unctuous regional manager Michael Scott who hosts the documentary crew on a tour of the workplace. Jenna Fischer ("Slither"), John Krasinski ("Jarhead," "Kinsey"), Rainn Wilson ("Six Feet Under"), and B.J. Novak ("Punk'd") star as the employees who tolerate Michael's inappropriate behavior only because he signs their paychecks. Also starring are Melora Hardin as Jan Levinson, David Denman as Roy, Leslie David Baker as Stanley Hudson, Brian Baumgartner as Kevin Malone, Kate Flannery as Meredith Palmer, Angela Kinsey as Angela Martin, Oscar Nunez as Oscar Martinez and Phyllis Smith as Phyllis Lapin. "The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American television, Ricky Gervais, Stephen Merchant and Howard Klein. About Universal Mobile Entertainment Universal Mobile Entertainment (UME) generates revenues and enhances brand awareness for NBC Universal's motion picture and television properties through licensing agreements with top-tier publishers. UME oversees the creation of high-quality mobile application services that include games, ringtones, wallpapers, MMS, SMS services and audiovisual services, and ensures ubiquitous distribution through mobile operators and portals worldwide. With offices in Los Angeles, London and Tokyo the team has been aggressive in the mobile content market since 2000 and currently has hundreds of mobile products that are available to consumers in every major territory of the world. About NBC Universal Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi. About Indiagames Ltd. Indiagames Ltd. is one of the leading global mobile content publishers. Indiagames is engaged in publishing and developing games across various platforms like Internet, PC, broadband, mobile phones, PDAs, handheld gaming devices and consoles. Indiagames products are published across leading platforms like Java TM, BREW TM, I-Mode TM, Flash Lite TM and Symbian TM. Indiagames has its distribution partnerships across the globe with major mobile operators. |
