TMCnet News
Kintera Announces New Personalization, Aggregation Features in Contact Relationship Management; Households, Salutations Features Enable More Customized Donor CommunicationSAN DIEGO --(Business Wire)-- Nov. 16, 2005 -- With new Salutations and Households features, nonprofit organizations will be able to aggregate information by household, leading to more customized communication with donors. Households and Salutations are two new features included in the upcoming Kintera(R) Contact Relationship Management (CRM) release. Available the evening of Nov. 18, 2005, Households enables users to group contact records into a household through the use of relationships. Organizations using Kintera CRM will be able to add and view individuals that belong to a household. Understanding the giving trends and history of a household enables organizations to better target and market to individuals within the household. "Kintera continues to provide Big Brothers Big Sisters of America with features to help us better know -- and therefore, better target -- our contact database," said Robin Palley, vice president, new business development for Big Brothers Big Sisters of America (www.bigbrothersbigsisters.org). "We're excited to start leveraging the new features to enhance our ability to attract and develop donors." In addition, the release will include the launch of advanced salutations functionality. The new addition allows organizations to create and apply targeted salutations, enabling nonprofits to appropriately greet and address supporters in various situations -- from sending informal letters to formal direct mail appeals. "Kintera continues to raise the bar by providing nonprofits with the features critical to fundraising -- organizing information to develop targeted, personalized donor communication," said David Lawson, Kintera Prospect Relationship Management (PRM). "Both of these features are a necessary part of prospect management." For more information about Kintera CRM, visit www.kintera.com/crm. About Kintera Inc. Kintera(R), Inc. (Nasdaq:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience(TM) to donors -- including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends(R) fundraising program and Kintera Sphere(TM), an enterprise-grade software platform that provides a secure, scaleable and reliable system for contact relationship management (CRM), a web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare(R) provides award-winning financial management software developed for nonprofit organizations and governments. Kintera also provides the Kintera GivingFund payment option offering donors Internet convenience for initiating grant requests from their Donor Advised Funds (DAF). Organizations sponsoring donor advised funds as well as recipient nonprofits and foundations are now able to provide improved customer service to philanthropists through this new, innovative way to make major gifts online. A one-time DAF, CharityGift(TM), is available for purchase at Kintera's The Giving Communities(TM) website at www.kintera.org. For more information about Kintera's software and services, visit www.kintera.com. Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, The Giving Communities, GivingFund, CharityGift and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries. Forward-Looking Statements In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements. |
