TMCnet News
Unica Corporation and Biz360 Present Live Webcast on Marketing Measurement--(Business Wire)-- -0- *T WHAT: "Metrics and Beyond: Transforming Marketing Measurement into Marketing Success," a Webcast hosted by Unica Corporation, featuring Biz360. WHEN: Wednesday, May 11, 2005 1:00 - 2:00 p.m. EST WHY: If there's one issue on every marketer's mind these days, it's marketing accountability. Accountability hinges on knowing what to measure, how to measure it and how to bring different metrics together within the marketing organization to get a better view of what works and what doesn't. If it's not being measured, it's not being accounted for! Participants will gain insight into which metrics matter, which ones shouldn't be blindsiding them, and how technology can help tell the difference in order to optimize the performance of marketing operations. The Webcast will cover: -- What marketing performance measurement is and why it is important -- The critical steps in marketing performance measurement -- The challenges involved in developing meaningful and comprehensive marketing measures and metrics -- How technology can help you overcome these challenges to achieve marketing success WHO: Cheryle Custer, Director of Product Marketing at Biz360 Alan Bunce, Senior Segment Manager at Unica Corporation HOW: Register at http://www.destinationcrm.com/webevents/unica/11may2005/un9 *T About Biz360 Biz360's market intelligence solutions provide real-time insight to Global 2000 and government decision-makers, so they can take action to shape the market and improve their competitive position. Our flagship offering, Market360, continuously analyzes global news and information aggregated across print, broadcast and online sources, including blogs and stock message boards, to deliver real-time intelligence. Industry leaders use Market360 to evaluate market sentiment, respond to competitive threats, monitor trends and issues, and measure marketing performance. Our clients include AstraZeneca, Harley-Davidson Motor Company, PacifiCare Health Systems, Sun Microsystems, Verizon Services Group and Xerox. Biz360 is a privately held company located in San Mateo, CA, and is funded by Foundation Capital, Granite Ventures, BA Ventures and Adobe Ventures. Biz360 can be reached at 866.424.9360 or www.biz360.com. About Unica Unica is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, AXA, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Taishin Bank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com. Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners. |
