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Kintera Launches On-Demand Campaign Data Warehousing Solution for Nonprofits
[April 01, 2005]

Kintera Launches On-Demand Campaign Data Warehousing Solution for Nonprofits

SAN DIEGO --(Business Wire)-- April 1, 2005 -- Kintera Sphere Is the First Platform to Offer Campaign Data Warehousing in an on-Demand Environment to Benefit Fundraising, Advocacy and Other Initiatives

Technology provider Kintera(r) Inc. (NASDAQ:KNTA) announced the launch of its latest on-demand web-based tools for the nonprofit sector which provide an organization with a deeper knowledge of its constituent interactions. By using Kintera Sphere(tm) as its comprehensive campaign and fundraising platform, nonprofits can now organize their campaigns into a flexible hierarchical structure. Through this structure, the interactions of constituents with the organization are automatically captured and fed into a data warehouse as a mechanism to give insightful analysis of online fundraising, advocacy and other campaigns.

A key component to Kintera's technology is the industry's most innovative data warehousing. Until now, most analytical solutions for advocacy and other campaigns involve delayed, offline or incomplete reporting. Kintera offers the first system to provide on-demand data so that groups can analyze and understand their supporters as they click on an email, advocate for a cause, give a donation or visit their website.

With Kintera's new campaign hierarchy tool, organizations can coordinate data from all aspects of Kintera Sphere into a highly organized campaign and fundraising hierarchy structure. Kintera's software rolls up multiple pieces of data for each individual record in the organization's database. Then the hierarchy mechanism of Kintera's solution allows organizations to associate data for more targeted and valuable reports.

"Hierarchy is the key to associating data correctly," noted Allen Gruber, executive vice president of operations at Kintera. "An on-demand data warehouse makes this data readily accessible right through Kintera Sphere. Kintera's application uses the most sophisticated and state-of-the-art technology available in the software as a service environment to ensure the data is always there when needed. "

Nonprofit organizations interested in learning more about Kintera's innovative on-demand software are invited to click

Kintera(r) Inc. (NASDAQ:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience(tm) to donors -- including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. Kintera recently launched The Giving Communities(tm) interactive website at where consumers can connect with thousands of causes and organizations, and purchase the CharityGift(tm) card to give a unique gift that also supports worthy organizations with a donation to charity.

More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends(r) fundraising program and Kintera Sphere(tm), an enterprise-grade software platform that provides a secure, scaleable and reliable system for customer relationship management (CRM), a web content management system (CMS), eMarketing and directed giving applications. For more information about Kintera's software and services, visit

Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, The Giving Communities and CharityGift are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries.

Forward-Looking Statements

In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption web-based campaign solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.

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