Carfax Introduces New Report Package; Consumer Info Pack Streamlines Dealer Sales Process
FAIRFAX, Va. --(Business Wire)-- April 1, 2005 -- Carfax today introduced a comprehensive information package that better integrates the benefits of Carfax Vehicle History Reports into a dealer's sales process. Auto retailers now have a powerful set of tools that help streamline the sales cycle and build consumer confidence. In addition to each Carfax Vehicle History Report, subscribing dealers opt to receive four additional reports that make up the Carfax Consumer Info Pack.
-- Carfax Summary: A one-page vehicle history "snapshot" for any car with a Carfax Vehicle History Report. Vehicles that qualify for the Carfax Buyback Guarantee are clearly identified. Potential owners also see important information about the vehicle, including number of owners, average annual mileage and open recalls.
-- Warranty Check: An estimate of the remaining time on the original manufacturer's warranty. Dealers are alerted if an extended warranty is ideal for the vehicle and use the report to help sell additional warranty coverage.
-- Safety and Reliability Report: An overview of vehicle crash test ratings and other safety information from many of the industry's leading authorities (NHTSA, JD Power, R.L. Polk) for virtually every make and model. Putting this report in front of their customers, dealers can easily answer customer questions regarding vehicle safety.
-- Customer Ratings and Comments: A collection of comments from past owners and used car shoppers on a specific vehicle's maintenance history and condition. Current buyers receive exclusive feedback by others who've seen or owned the vehicle.
"Carfax continues to respond to our customers needs in providing innovative and effective tools to help boost consumer confidence and increase sales," said Bill Eager, vice president of the dealer business unit at Carfax. "The Consumer Info Pack helps speed the time from contact to contract by putting information important to used car shoppers right in their hands."
The Carfax Consumer Info Pack is available to all Carfax-subscribing dealers through carfaxonline.com.
Founded in 1986, Carfax pioneered the concept of the vehicle history report. Carfax Vehicle History Reports, the most comprehensive collection of used vehicle information ever assembled, can confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more. Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk & Co.