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SunnComm's MediaMax Surpasses the Five Million CD Mark
[August 19, 2004]

SunnComm's MediaMax Surpasses the Five Million CD Mark

PHOENIX, Ariz. --(Business Wire)-- Aug. 19, 2004 -- SunnComm International, Inc. (OTC: SCMI)

-- Over 5 million MediaMax CDs are in the hands of USA music fans! Now SunnComm prepares to launch its latest state-of-the-art version of MediaMax audio CD copy management and enhancement technology featuring ahead-of-the-curve SecureBurn(TM) and On-the-Fly Technology(TM)

SunnComm International, Inc. (OTC: SCMI), the developer of MediaMax(TM), the most widely used and accepted audio CD copy management and enhancement technology in the United States, announced today that the earlier versions of its technology have been incorporated on over 5 million MediaMax CDs in North America. Its newest version of MediaMax, featuring SecureBurn(TM) and On-the-Fly Technology(TM), is scheduled to be included on its customers' audio CDs next month.

"So far this year, MediaMax has been incorporated on numerous commercial releases that have included gold records (500,000 sold CD units), platinum records (1,000,000 sold CD units) and an album that reached #1 on the Billboard(R) Top 200 in its first week of release. The newest version of MediaMax with On-the-Fly Technology will further empower CD buyers to legally transfer music from their purchased CDs over to their computers," says Peter Jacobs, SunnComm's president. "With On-the-Fly Technology, MediaMax is the first and only product in the market that does not require protected copies of the music embedded on the CD for play in a computer. With our newest version of MediaMax, the original music tracks on the CD are automatically converted to a protected format 'on the fly' when the consumer chooses to copy them over to his PC. This improvement also gives the record company and artist more room on the CD for music while decreasing the potential exposure from publishers that results from placing a second copy of the music on each CD," concludes Jacobs.

"MediaMax playability remains our top priority as we make plans to roll out our newest technology," says Eric Vandewater, SunnComm's Chief Technology Officer. "Creating effective copy management technology without achieving 100% playability violates what we believe is our 'Prime Directive.' We have demonstrated, with the 5 million CDs we've delivered so far, that copy management bundled together with our additional value-added features serves as a structure which encourages users to keep within the copy limits of the music, thus reducing unlimited 'casual copying.' With the latest improvements and new features, we expect to see more and more users embracing the growing number of enhanced features on CDs containing MediaMax technology."

Principal Consultant Artie Ripp added, "With the latest industry-leading product advancements and improvements, MediaMax continues to deliver decreased sales fall-off resulting in increased overall sales. Additionally, labels have experienced extremely high consumer acceptance which I believe will result in more and more artists and labels embracing and demanding MediaMax technology to be their copy and content management product choice."

SunnComm's MediaMax suite of products delivers security for digital CD audio along with an enhanced consumer experience that provides additional bonus content and value-added features. MediaMax is wrapped in a user-friendly multi-media environment, mastered directly on the audio CD, and accessible using a personal computer. Bonus features include artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links, on-board press kits, and tune-sharing capability through SunnComm's MusicMail(TM) functionality.


SunnComm International Inc. (OTC: SCMI) copy management and protection technology was first commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial dual-session, copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit. ( presspass/press/2003/jan03/01-20SessionToolkitPR.asp) (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.)

In just four years, SunnComm has become the leader in digital content enhancement and security technology for audio compact disc media with its MediaMax suite of products, which has been successfully implemented on some of today's best selling music including Velvet Revolver, which reached the #1 spot on Billboard's Top 200 Album Chart in addition to other major gold and platinum best-selling releases.

SunnComm's MediaMax suite of digital content enhancement technologies are created by integrating the Company's own proprietary technology with the Microsoft (NASDAQ:MSFT - News) Windows Media 9 Series media player, but still operates on both Apple NASDAQ:AAPL - News) and Microsoft Windows-based systems (NASDAQ:MSFT - News). For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at, or call the Company directly at (602) 267-7500.


Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment.

We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.

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