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Zipcar's Extensive Fleet & Broad Reach Outperforms Competitors for Variety of Use Cases, Finds Strategy AnalyticsA new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics, "User Experience Evaluation: Zipcar" has found that Zipcar's extensive fleet and broad reach allows it to outperform its competitors for a wide variety of use cases. Unfortunately its sharing model has a number of challenges, some of which Zipcar has struggled to address. Though Zipcar's extensive experience in car-sharing shines through at many points in the UX, fundamental issues were still noted in the web portal and the mobile app. Click here for report: https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/user-experience-evaluation-zipcar Key report findings include:
Added Chris Schreiner, Director, Syndicated Research UXIP, "But perhaps the most notable issue within the web portal and mobile app is the limited vehicle search functionality. Users should not have to perform multiple searches in order to find availability among a single vehicle class. Instead, users should be able to search for availability of multiple vehicle models, rather than forcing them to choose between an all-vehicle search and a one-specific-model search." About Strategy Analytics (News - Alert) Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About In-vehicle UX Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and "must-have" experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.
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