XR Association Releases Results Of Fourth Augmented And Virtual Reality Survey
WASHINGTON, March 30, 2020 /PRNewswire/ -- Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful applications outside of entertainment, and the ubiquity of mobile devices are contributing to the rise of XR technologies.
Results indicated both expanding avenues for monetization and growing momentum for nearly every area of immersive technology's use. With applications ranging from sports, video games, and entertainment to healthcare, education, and disaster preparedness, it is evident that immersive technology will create significant opportunities across industries.
"Industry leaders are noticing tangible and significant advances in the adoption of AR, VR and MR across sectors, such as healthcare, education, workforce training, manufacturing — including advanced manufacturing — and retail," said Elizabeth Hyman, CEO of XRA. "During times of global economic uncertainty, feeling connected and maintaining efficiency and productivity are more important than ever. We are hopeful that the results of this survey demonstrate that the fundamentals are in place for a bright future of XR technology."
Additional key findings include:
Get more information on the study.
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SOURCE XR Association