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Visitar and Sylantro to Deliver Integrated Solution to Increase the Business Value of VoIP with CRM Interaction Capabilities
[October 16, 2006]

Visitar and Sylantro to Deliver Integrated Solution to Increase the Business Value of VoIP with CRM Interaction Capabilities


RALEIGH, N.C. and LAS VEGAS --(Business Wire)-- Visitar, the first company to offer affordable interaction solutions for small and mid-sized businesses, today announced a joint integrated CRM solution with Sylantro Systems based on the 360(degree) Care viaVisitar solution. The partnership will provide Sylantro's national network of service providers, resellers, and system integrators with an enhanced version of Visitar's 360(degree) Care viaVisitar, an affordable interaction solution for SMBs.



Visitar will demonstrate this functionality at the Sylantro Global Summit 2006, taking place October 15-18 at the Venetian Hotel in Las Vegas, in a special breakout session titled "Web 2.0 Meets the Phone."

360(degree) Care viaVisitar offers small and mid-sized businesses several unique features achieved by tightly integrating traditional telephony capabilities with a CRM oriented business application. Every call that is made or received can be:


-- Automatically logged with a record in the CRM system that includes call time, duration, call results, and other details;

-- Associated with business contacts, sales opportunities, or service incidents; and

-- Reviewed for business analysis and optimization.

In addition, by leveraging 360(degree) Care viaVisitar, business users can receive customer details on their computer screens at the same time as they receive phone calls whether they are working in the office, at home, or on the road. Conversations can easily be recorded on-demand for quality review, information sharing or future podcasting.

The overall result is telephony and traditional software applications working hand in hand to deliver increased sales efficiency and improved customer service. And because 360(degree) Care viaVisitar is provided as a hosted solution (SaaS), the offering does not require any additional on-premise hardware, software or IT resources.

The enhanced solution for Sylantro will provide small and mid-sized businesses that use Sylantro-based VoIP solutions with several unique features and improved user experience. The solution uses Sylantro's Synapps Web Services based APIs to tightly integrate a user's VoIP handset and Visitar's web-based Call Control. This enables users to take advantage of 360(degree) Care's unique features without changing the way they work today.

"Sylantro's Web Services APIs made it easy for Visitar to develop enhanced services and usability," said Peter Licata, founder and CEO for Visitar. "By optimizing our solution specifically for Sylantro's VoIP environment, we are able to deliver a joint offering that Sylantro channel partners can use to further differentiate and add value to their Sylantro VoIP-based solutions. Sylantro end-users will realize this value in their ability to fully leverage the capabilities of integrated CRM and VoIP to enhance the quality of their customer experience, increase collaboration, manage sales and deliver better customer care much more efficiently than ever before."

Sylantro Systems provides the premier software platform for business, consumer and mobile hosted VoIP solutions. Sylantro allows network operators to rapidly deliver high value, high margin managed telephony services without the cost and complexity of today's in house PBX and key systems, giving users new flexibility in their communication services. Sylantro customers include AT&T, Bandwidth.com, China Netcom, Covad, One IP Voice, StarHub, SunRocket and Swisscom.

"We developed the Synapps APIs and developer program to enable our partners to deliver compelling applications that accelerate the move of VoIP solutions into the mainstream of business, beyond just a new approach to traditional telephony systems," said Ron Raffensperger, senior vice president of marketing, Sylantro Systems. "By enabling Sylantro technologies to be leveraged from within a SaaS solution, Visitar has opened up new opportunities for our channel partners to enhance their relationship with, and revenue from their customers."

About Visitar

Visitar provides innovative customer relationship management (CRM) and sales force automation (SFA) solutions that link rich telephony capabilities with business applications to improve efficiency and enhance customer and employee experience. Delivered as a service, the solutions are affordable for small and mid-sized businesses and do not introduce any IT management burden. Visitar's "viaVisitar" solutions eliminate complexity by supporting any web browser and telephone system and also simplify ongoing system management through a business-friendly, rules-driven configuration capability.

Visitar solutions are delivered to customers via a network of business partners that are the trusted providers of networking, phone or application capabilities to the small and mid-sized businesses market. For more information, including a complete overview of the capabilities, functionality, and benefits of the Visitar solution, visit www.visitar.com.

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