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TMC to Expand on the Success of Social CRM Expo-East Coast Premiere this February
[December 03, 2010]

TMC to Expand on the Success of Social CRM Expo-East Coast Premiere this February

NORWALK, Conn. --(Business Wire)--

TMC (News - Alert) today announced that Social CRM Expo is returning to ITEXPO (News - Alert) on February 2-4, 2011 in the Miami Beach Convention Center. Following a successful launch in Los Angeles, Social CRM Expo has been enhanced, by featuring more social CRM focused exhibitors and a concentrated conference program that delves deeper into methods of using this tool.

Attendees will learn how social media applications can help companies increase customer communications, enhance their brands, and improve overall customer satisfaction.

Social CRM Expo is designed for enterprises; outsourced teleservices firms; in-house contact centers; and service providers. It teaches attendees how the social channel is enhancing traditional methods of contact centers, help desks, customer service centers and marketing departments. Social media improves on all these methods of customer service by being able to gather a wider range of customer feedback, and improve their communications with customers.

Conference content focuses on how online customer care teams are using social media to reach customers anytime, anywhere, via any device. Monitoring and tracking practices - which connect complaints, issues and suggestions - will be discussed in a manner that helps companies make sense of what is being said. Additional sessions will present techniques for mining data from social channels that can be used to create dynamic customer profiles.

Previous topics covered at the Social CRM Expo included:

  • Why The Social Channel?
  • Social Channel Applications
  • Social Challenges
  • Integrating Social With Other Channels
  • Enabling At-Home Agents
  • The Work at Home Model for Customer Contacts: Strategies and Best Practies

"Social media enables companies to actively participate in the daily dialog which influences their brands. The Social CRM Expo will help attendees learn how to use this powerful channel to listen, track and follow all of the positive and negative comments that buyers say about their company and their products," said Rich Tehrani (News - Alert), CEO and group editor-in-chief of TMC.

TMC editors are still in the process of expanding the conference content, and details on additional sessions will be provided in the weeks ahead. Exhibiting, advertising and branding opportunities are still available, and interested parties should contact Joe Fabiano at 1-203-852-6800.

Social CRM Expo is the newest and one of the most exciting events collocated at ITEXPO. Other events taking place at ITEXPO in Miami include: 4GWE; Smart Grid Summit; M2M Evolution, Cloud Communications Summit; SIP Tutorial; VIPeering; CVx; Business Video Expo; StartupCamp; and Digium (News - Alert)|Asterisk World.

Registration for Social CRM Expo is now open. Visit Social CRM Expo or contact Frank Coppola at or 1-203-852-6800 x131. Members of the media can reserve media credentials for Social CRM Expo by contacting Todd Keefe (News - Alert) at For Immediate Release PR.

About TMC:

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world's leading B2B communications event., which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.

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