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Technavio's Pharma E-commerce Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers
[January 18, 2022]

Technavio's Pharma E-commerce Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

NEW YORK, Jan. 18, 2022 /PRNewswire/ -- The latest market research report, "Pharma E-Commerce Market in Europe by Product and Geography - Forecast and Analysis 2021-2025" by Technavio infers that the availability of the internet provides convenience to consumers is driving the pharma e-commerce market's growth.

Resulting in market growth of USD 12.81 billion from 2020 to 2025, read additional information about the market, get a FREE sample report.

Vendor Landscape
The pharma e-commerce market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., Zur Rose Group AG, among others are some of the few key vendors competing to maintain their market position in the pharma e-commerce market.

Various players in the pharma e-commerce market are engaging in strategic partnerships and joint ventures coupled with launching differentiated products to up their game in the retailing industry. For instance, apo-rot BV is a company that offers pharmaceutical products through an online portal.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

  • Segmentation by Product: 
    • Rx: 
      • Rx is an abbreviation for "prescribes medications." During the projection period, the Rx pharma e-commerce industry in Europe will experience considerable expansion. The increased life expectancy of humans, which has increased the senior population, is one of the key causes for market expansion.
      • In 2019, the geriatric population (those aged 65 and up) in the 28 EU countries accounted for over one-fifth of the total population. As a result, the number of people with chronic conditions is rising, as is the demand for prescription drugs. E-commerce is popular among the elderly since it allows them to order medications from the comfort of their own homes. Hence, the sales of Rx medicine through the online platform are expected to increase during the forecasted period.

Request a FREE Sample of this report for more highlights into the market segments.

Regional Market Outlook
The rest of Europe will contribute to 45% of the market growth during the forecast period. Market growth in this region will be faster than the growth of the market in Europe and the UK. The growth of this region can be attributed to the high awareness among consumers and the high penetration of vendors.

Apart from regions, if we look at the country-wise market growth, the China, US, Japan, Germany, and France will contribute to the highest market growth.

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Trends, Driving the Pharma E-commerce Market

  • Market Driver:
    • The availability of the internet providing convenience to consumers:

Consumers in Europe have access to a secure Internet service that allows them to place online orders for medicines. Consumers can order medicines through an online platform that allows them to quickly locate the pharmaceuticals they need and place orders from a single source.

Consumers can get information such as side effects, low-cost prescription replacements, medicine reminders, and drug interactions by using the online platform. Over 350 million people use the internet in Europe, and there are more than 7,000 licensed pharmaceutical e-commerce sites. Consumers can make better online purchases thanks to the large number of products offered.


  • Market Trend:
    • The growing acceptance in newly regulated European states:

Another aspect helping the pharma e-commerce market share rise in Europe is the growing acceptance in newly regulated European states. As people become more aware of the availability of pharmaceuticals through e-commerce platforms, newly regulated European countries like Austria, France, and Spain are entering the market. In the rural sector, pharmacists are in low supply.

Advanced drugs are only available in developed urban areas, and rural communities have limited access to quality healthcare. As a result, regions must leverage and utilize existing technology to provide sophisticated medical services, such as online prescription ordering, at an optimal level to meet the region's healthcare needs.

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

Need More? Are You Looking for Information Not Covered in This Report?

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Pharma E-commerce Market Scope in Europe

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 14%

Market growth 2021-2025

$ 12.81 billion

Market structure


YoY growth (%)


Regional analysis


Performing market contribution

Rest of Europe at 45%

Key consumer countries

UK, Germany, and Rest of Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

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