SponsorPulse™ disrupts sponsorship industry with accessible insights platform

With time and money under increasing pressure and the need for transparency at an all-time high, SponsorPulse™ introduces cost-effective subscription model to simplify sponsorship decision-making

TORONTO, June 15, 2021 /CNW/ - Today, SponsorPulse™ introduced a first-of-its-kind subscription model, making global sponsorship insights accessible to properties, brands, and agencies of all sizes. The platform offers one common currency for the measurement and comparison of thousands of sponsorship properties around the globe across sport, music, entertainment, arts, and cause. Powered by proprietary consumer data, it enables a deeper understanding into how people engage with and feel about properties, while quantifying the potential for sponsor impact.  

SponsorPulse™ subscriptions wer developed to remove the friction that exists in the sponsorship industry. "We hear it all too often from properties, brands, and agencies that there isn't enough time or budget to get the data they need to support their decision making. This subscription model and accessible price helps remove that friction, and offers 24/7 access to fresh, credible data on a platform for a modest monthly fee," said Adam Mitchell, Global Lead at SponsorPulse™.

Subscribers gain unlimited access to an entire country's database of properties that is updated monthly with fresh data and new sponsorship properties. The platform enables subscribers to pull instant property reports, compare properties across key metrics, analyze properties based on geography, demographics, consumer purchase behaviors, and digital behaviors. Subscriptions start at $375 USD per month for an individual user and scale to $1,175 USD per month for unlimited users within an organization. For those with an interest in comparing across countries, subscribers can add up to 18 additional countries for an additional monthly fee.

"The sponsorship industry is undergoing a much-needed evolution to become more data-centric and insight driven. There is a clear need for a transparent, accessible, and credible source of data that simplifies the sponsorship decision making process and creates common ground for all involved," Mitchell added.

In addition to its subscription model, SponsorPulse™ provides other standardized measurement products to capture the potential and effectiveness of activations, celebrity partnerships and in-market performance for an existing partnership. For more information, please contact Adam Mitchell at [email protected].

SOURCE SponsorPulse™

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