TMCnet News
SMS Continues to Grow in Popularity and Will Account for 9.6% ($16 Bn) of All Revenues by 2007DUBLIN, Ireland --(Business Wire)-- Jan. 25, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c31507) has announced the addition of Wireless World Forum's USA Mobile Market 2006 - Your Statistical Guide To Understanding the Mobile Opportunities in the USA 2006-2007 to their offering. Data from Wireless World Forum's "USA Mobile Market 2006" statistical handbook reveals US Operator revenues will grow by another $20 bn in 2007. Three main trends drive revenue growth: - A 44% rise in the number of senior (50- 60yr) mobile owners by 2007 to 23.29 million - A 28.2% rise in the number of teenage (10-15yr) mobile owners by 2007 to 13.36 million - A 68% increase in data revenues to $17.5 bn by 2007 stimulated by rising SMS usage Overall growth in subscriber numbers will begin to slow, dropping to 4.1% in 2007 as the 20-40 age range nears a 100% penetration rate. Data services are a key component of the ARPU growth story, helping ARPU increase. SMS continues to grow in popularity and will account for 9.6% ($16 bn) of all revenues by 2007. 2006 will be a year of profit optimization though data services amongst existing owners combined with the leveraging of MVNO's, family, lifestyle and discount plans to subscribe teenagers and seniors. Contents Include:- Introduction Methodology Population GDP Ownership ARPU Revenues Messaging Content Operators Credits About Us Contact Information For more information visit http://www.researchandmarkets.com/reports/c31507 |
