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Simplify360 Announces the Launch of its New User Interface
[March 07, 2017]

Simplify360 Announces the Launch of its New User Interface

BENGALURU, March 7, 2017 /PRNewswire/ --

The Most User-friendly Social CRM Interface

Simplify360 today announces the worldwide release of their latest version, 8.0 with new and improved features and a completely revamped user interface. With this, Simplify360 becomes one of the world's most user-friendly CRM software, taking user experience to a whole new level. The new interface incorporates easy and efficient methods of accessing various CRM functionalities. With improved features and newer functionalities, Simplify360 has raised the bar and become a one-stop solution for social monitoring, social engagement, social marketing, social analytics and social CRM needs.

According to Gartner, "By 2018, 50% of agent interactions will be influenced by real-time analytics." This aligns with the demand for intelligent social CRM, along with the capability for AI driven virtual customer agents in the market. This would result in empowering the customer agents with a 360 degree view of the customer which has become crucial for their productivity and for delivering customer success. The new features incorporated in the new UI will enable customer service managers to take control of all real-time metrics on agent's performance analysis, in a much better way.

The new update is an integral step towards envisioning the larger scope of customer experience management in an enterprise. It will position Simplify360 to capture this multi-billion dollar social CRM market and create a differentiation in the market.

"Social CRM has become a standard part of enterprise software suite and is evolving to beome more than just a customer support platform. With the new upgrade and user interface, we envision to scale our product offerings to cater the growing need of enterprises," said Deep Sherchan, Co-Founder and CMO at Simplify360. "The customer engagement market is different compared to other markets due to the rapidly changing consumer behaviour on digital space. However, we aim to continue innovating and bringing new offerings to help businesses operate better on digital," he added.

Along with improved user experience, the new version enables businesses to create detailed customer personas using social data and third-party data sources. Through new user interface users will be able to:

- Enhance Customer Details and Segment: Users can create customized fields for customer information management and engage with them on Facebook, Twitter, Instagram etc.

- Increase Campaign Effectiveness: Users can schedule and publish content to social platforms and measure its performance using detailed post interaction analytics.

- Optimize keywords monitoring: Users can create flexible keywords queries that can increase the relevance of the search results.

- Real-time agent analytics: Customer managers can capture detailed activity report on their customer agents and view their real-time performance breakdown.

- Improved user experience: User can navigate the platform more efficiently and access important information and insights quickly.

"In this upgrade we intended to focus more on usability and experience, and less on technology which had been the crux of our system for a long time. Our objective was to make Simplify360 easy and fun to work with, while making sure it delivers the features users have been longing for," said Rohit Gupta, Co-Founder and CTO at Simplify360.

The new version is available for existing customers of Simplify360 immediately. The live demo and trial account is available based on request on the website

About Simplify360

Simplify360 is one of the leading social customer service platforms. The company has physical presence in India and US, and has partners in APAC. The product is sold in over 100 countries directly or through partners. Simplify360 provides integrated enterprise solutions; their latest offerings are Social CRM and Social Media Command Centre.

Simplify360 Social CRM enables customer support teams to serve their customers across social media. It offers unified view of customer engagement across the social media and a 360 degree view of customers through deep integration with Enterprise CRM.

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Rimjhim Saikia
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