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Selligent Marketing Cloud Powers Build.com Digital Campaign Delivering 177 Percent Increase in Conversion Rate and Minimized Abandoned Shopping CartsSAN JOSE, Calif., Aug. 28, 2019 (GLOBE NEWSWIRE) -- Global B2C marketing automation company, Selligent Marketing Cloud, today shared the results of a multi-faceted, dynamic marketing campaign by leading online home improvement retailer Build.com. Known for delivering seamless customer experiences, Build.com recognized a spike in abandoned digital shopping carts and turned to Selligent Marketing Cloud to address the ongoing issue for the brand and across seven of its sub-brands. Through smart segmentation, behavioral targeting, dynamic personalization and customer journey automation, the Selligent-powered campaign generated 177 percent increase in conversion rates for Build.com. Using Selligent Marketing Cloud and powerful lifecycle marketing technology, Build.com leveraged customer profile data and behavioral insights to automate relevant content to specific segments that were determined and timed based on the customer’s activity. If a purchase was not completed, Build.com had the ability to send specifically-timed and targeted follow-ups, with every activity informing and updating the customer’s profile to avoid over-messaging. Selligent Marketing Cloud managed the entire campaign, captured critical data and automated responses, ultimately to drive valuable insights for Build.com’s marketing team. As a result, Build.com was able to drastically reduce cart abandonment rates across all seven e-commerce websites under its brand. Other incredible success metrics include:
Build.com’s four-part campaign was tailored to its e-commerce challenges and designed to empower the company’s data to inform new ways to target customers, keep them engaged, and convert their interests into revenue -- all the while staying true to Build.com’s promise of dynamic customer experience. The approach to leverage data to design tailored customer journeys was a huge success. “Abandoned shopping carts are estimated to cost e-commerce companies $7 trillion in revenue per year, which is a huge challenge that must be addressed early,” said John Hernandez, CEO of Selligent Marketing Cloud. “Build.com’s ability to listen to customers, capture their sticking points, and guide them to purchase through the use of smart targeting and dynamic content is proof that they can successfully continue to deliver relevant experiences and drive revenue.” Learn more about Build.com’s success story here. About Selligent Marketing Cloud More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog. About Build.com Media Contact: Sylvie Tongco, Director of Corporate Communications [email protected] |