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Say Goodbye to Messy Cables: CleverThings Introduces BondCable - a Clever Cable That Bonds onto Itself When Coiled
[June 16, 2020]

Say Goodbye to Messy Cables: CleverThings Introduces BondCable - a Clever Cable That Bonds onto Itself When Coiled

SINGAPORE, June 16, 2020 /PRNewswire/ -- BondCable is no ordinary 'smart' cable - it is simply a clever one.


  • Bonds to itself when coiled, stays in a bundle with one simple action!
  • No additional cable ties and fancy fasteners needed to keep it tidy and tangle free.
  • Unique cable profile prevents excessive twisting and stress when flexed, making it extremely durable and long-lasting.
  • Longer than standard cables (4ft. / 1.2m) (up to 4.4lb / 2kg weight intake)
  • Supports fast charging and smooth data transfer
  • All our lightning-type cables are MFi certified and produced by Apple-certified manufacturers

Why BondCable

Did you know that obsolete cables generate more than 51,000 tons of waste per year? It's because twisted and entangled cables get damaged easily. The additional stress from tension and friction is amplified further when they are twisted and pulled at force.

  • BondCable features a flat-profile cable to minimize twisting and stress on the cable.
  • With this self-bonding cable management, the BondCable is able to achieve extremely high reliability and durability ratings thus maximizing product lifetime and minimizing waste from needlessly discarding easily-damaged products.
  • Environmentally friendly packaging - no glue, no plastic, 100% recyclable and degradable.

Product pitch video:


DEVELOPMENT STAGE: Product is developed, thoroughly tested and ready for production.

PRE-ORDERS: Company will start collecting pre-orders on Kickstarter on June 16th, with expected shipment date of October 2020.

About CleverThings

The BondCable is the inaugural product from CleverThings. A series of other innovative (and clever) ideas / products is expected to follow, launching thereafter on crowdfunding platforms.

The CleverThings brand is conceptualized and initiated by Design Insight, an independent design studio based in Singapore and Norway. With over 16 years of experience in industrial design and product development, the studio has collaborated and worked with global brand names and exciting start-ups creating innovative and award-winning products and services.

Media Contact:
Quentin Chubeng
+65 9438 3817 

Cision View original content to download multimedia:

SOURCE CleverThings

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