TMCnet News
Research and Markets Adds Report: Social TV (2013 - 5th Edition) - The Digital Battle For Television's Social FutureMay 24, 2013 (Close-Up Media via COMTEX) -- Research and Markets announced the addition of the "Social TV (5th edition) - The Digital Battle For Television's Social Future" report to its offerings. In a release, Research and Markets noted that report highlights include: A social media revolution is sweeping through the global TV industry. This report describes the emerging landscape of social media and television. How new key players, such as Twitter and Facebook, are entering and transforming the television industry. Creating the phenomenon of Social TV. Impacting broadcasting, advertising, pay-TV, video-on-demand, television transactions and TV industry business models. The report covers the following areas: - Social TV opportunities, challenges and innovation - Facebook, Twitter and the Social TV landscape - Social TV strategies, monetisation, success and challenges - Social TV - market data and resources - Social TV startups and providers: company profiles - Screenshots of Social TV services Key television industry issues covered in the report: -Twitter and Facebook both claim to be broadcasters' ideal partners. Yet as they compete for $211 billion in global TV ad spend, how far do their interests match the television industry's -Broadcasters are developing Social TV integration to drive viewer tune-in and engagement, boosting live viewing and ad revenue. This means confronting Social TV's challenges, particularly reaching mass audiences beyond the early adopters. -Major advertisers want Social TV shows and interactive ad formats for innovative advertising. However, they also require Social TV providers to have scale. Who can supply it - and has the data to prove it -Pay-TV operators envisage a Social TV model of subscribers recommending content to each other, boosting average revenue per user. How feasible is this -TV producers are creating new formats incorporating viewer participation, with live commenting, polls, voting and gaming. However, the full potential of social media and television is still untapped. -Social TV startups are attracting millions of dollars of investment from media and tech giants such as BSkyB, Hearst, Time Warner and Google. How is this shaping the future of television And which business models will prevail, for Social TV to build a profitable commercial future -Social TV is moving fast and organisations must move rapidly to realise its potential and remain competitive. Understanding the Social TV market, identifying key trends and adapting digital strategies have never been more important. -284 pages of analysis, including profiles of 97 Social TV startup companies, plus 80 tables and figures. An appendix has 63 Social TV colour screenshots. Key Topics Covered: 1. EXECUTIVE SUMMARY: SOCIAL TV OPPORTUNITIES, CHALLENGES AND INNOVATION 2. WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV 3. THE EFFECTS OF SOCIAL TV ON TELEVISION VIEWING FACEBOOK, TWITTER AND THE SOCIAL TV LANDSCAPE 4. FACEBOOK VS TWITTER - MAJOR FORCES AND COMPETITORS IN TELEVISION 5. FACEBOOK 6. TWITTER 7. TV COMPANIES POSITIONING AGAINST FACEBOOK AND TWITTER 8. SOCIAL TV AND OTHER SOCIAL NETWORKS SOCIAL TV STRATEGIES, MONETISATION, SUCCESS AND CHALLENGES 9. BROADCASTERS: SOCIAL MARKETING OF TV SHOWS AND CHANNELS 10. BROADCASTERS: INTEGRATING SOCIAL TV 11. BROADCASTERS: BOOSTING TV RATINGS AND LIVE VIEWING 12. BROADCASTERS: SPONSORSHIP AND WEB AD REVENUE FROM SOCIAL TV p103 13. TRANSACTIONAL REVENUE AND TELEVISION COMMERCE 14. ADVERTISERS: VIEWER ENGAGEMENT WITH ADVERTISING 15. SOCIAL TV AD CAMPAIGNS 16. PRODUCERS AND CONTENT OWNERS: NEW FORMATS AND ENHANCING SHOWS 17. MEASURING SUCCESS: SOCIAL TV ANALYTICS 18. PAY-TV OPERATORS: VIDEO CHAT, SOCIAL RECOMMENDATION AND DISCOVERY 19. CE MANUFACTURERS: SOCIAL FEATURES FOR SMART TVS 20. SOCIAL TV STARTUPS 21. CRITIQUES OF SOCIAL TV 22. CHALLENGES AND DOWNSIDES FOR SOCIAL TV 23. WORLDWIDE INNOVATION IN SOCIAL TV SOCIAL TV - MARKET DATA AND RESOURCES 24. SOCIAL TV ACTIVITY ON SECOND SCREENS 25. THE CONNECTED AND SMART TV MARKET: DATA AND PREDICTIONS 26. KEY PLAYERS AND PARTNERSHIPS IN SOCIAL TV 27. SOCIAL TV STARTUPS AND PROVIDERS: COMPANY PROFILES 28. SOCIAL TV SERVICES FROM MEDIA COMPANIES 29. SOCIAL TV NETWORKS 30. SCREENSHOTS COMPANIES Report information: http://www.researchandmarkets.com/research/39j93j/social_tv_5th ((Comments on this story may be sent to [email protected])) |