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Perfect Corp. Brings Together Industry Leaders to Showcase the Top Technology Trends Transforming Retail at The 2022 Global Beauty and Fashion Tech Forum in New York CityPerfect Corp.'s annual franchise event, the Global Beauty and Fashion Tech Forum, returned to in-person format on June 21st in New York City, gathering industry leaders from the most innovative brands across beauty, tech and media to explore the impactful ways artificial intelligence (AI) and augmented reality (AR) technologies are transforming the consumer experience. This year's event focused on the digital transformation and the era of Web 3.0, with presentations and panels shedding light on the global rise of beauty and fashion technologies in retail. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220623005582/en/ Perfect Corp. Brings Together Industry Leaders to Showcase the Top Technology Trends Transforming Retail at The 2022 Global Beauty and Fashion Tech Forum in New York City (Photo: Business Wire) The programming began with a keynote presentation from Perfect Corp.'s Founder and CEO, Alice Chang, touching upon the rapid expansion of AI and AR technologies into new categories, as well as the importance of these technologies for building personalized and immersive shopping experiences, and the role technology plays in supporting sustainable business practices. The event included insightful panels with speakers from The Estée Lauder Companies, Snap Inc., Allure, NARS Cosmetics, Coty, Belcorp, Real Simple, e.l.f. Cosmetics, WWD, NuSkin, Beekman 1802, BeautyMatter, Glossy, AWE, Super Ventures, Bambumeta, and Wake Forest School of Medicine. The insightful panels and presentations explored the important role that AI + AR will play in the future of retail and gave attendees a first-hand look at the impactful results that brands have experienced when implementing AI + AR tech throughout their consumer journeys. Ushering in the Next Era of Digital Transformation in Retail with AI + AR Technology The conference showcased the many ways AI + AR technology is revolutionizing retail, powering the future of beauty and fashion and enabling personalized shopping experiences while driving increased sales, customer engagement, and brand loyalty. Live technology demonstrations highlighted several of Perfect Corp.'s most innovative AI + AR solutions including the new AgileHand™ Technology, which utilizes advanced PBR (Physical Based Rendering) to deliver hyper-realistic virtual try-ons for watches, rings, bracelets and nail color. Live demos also spotlighted Perfect Corp.'s comprehensive suite of beauty and fashion tech solutions, including the new YouCam Tutorial makeup learning platform, which provides consumers with step-by-step makeup tutorials complete with guided narration. The in-depth panel discussions explored the role of AI + AR technology in beauty and fashion retail, as well as the emerging Web 3.0 space. Here are the top five technology trends shared at the orum:
Leading the Digital Tech Revolution in Beauty and Fashion "As beauty and fashion consumers continue to become more digitally-focused, beauty and fashion brands are challenged to come up with new ways to enhance the retail experience. By harnessing the power of AI and AR technology, brands can introduce immersive, engaging, and personalized consumer shopping touchpoints that create an impactful consumer journey", said Perfect Corp. Founder and CEO Alice Chang. "AI + AR will be at the heart of these experiences, and will continue to be essential in captivating consumers online, in-stores, and in the emerging digital worlds of the Metaverse and beyond. We are ecstatic to service a growing list of hundreds of global brand partners around the world who are leaning into the digital transformation and creating the next generation retail shopping experience for consumers through AI and AR." To watch the replay of the 2022 Global Beauty and Fashion Tech Forum, click here. About Perfect Corp. Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.'s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220623005582/en/ |