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Peachtree Strengthens its Third-Party Management Business with the Appointment of Caroline Royster to Vice President, Business Development
[June 01, 2023]

Peachtree Strengthens its Third-Party Management Business with the Appointment of Caroline Royster to Vice President, Business Development


Peachtree Hospitality Management ("PHM") announced the appointment of Caroline Royster to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. She will report to Patrick Short, PHM's president.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230601005333/en/

Peachtree Hospitality Management ("PHM") announced the appointment of Caroline Royster (pictured) to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. (Photo: Business Wire)

Peachtree Hospitality Management ("PHM") announced the appointment of Caroline Royster (pictured) to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. (Photo: Business Wire)

"We're pleased that Caroline is joining our team with a focus on expanding our already significant third-party management services business," said Short. "With a proven hospitality track record, Caroline brings a walth of expertise and strategic vision to Peachtree. We look forward to the exciting opportunities and achievements that lie ahead under her guidance."



Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience. She most recently served as vice president at R.M. Woodworth & Associates, a hotel advisory company. Before that, she was head of business development for Legacy Ventures, a hospitality developer, owner and operator responsible for identifying, underwriting and analyzing acquisition, ground-up development and third-party management opportunities. Royster has also held leadership positions with PKF Consulting USA/CBRE Hotels, TPG Hotels & Resorts, and Goldman Sachs & Co.

Royster holds a Master of Science in Hospitality Management from Florida International University and a Bachelor of Science in Business Administration from Bucknell University.


PHM, a division of Peachtree Group, operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 94 hotels across 28 brands with 11,492 rooms in 22 states.

About Peachtree Hospitality Management

Peachtree Hospitality Management, an affiliate of Peachtree Group, is a hotel management company that creates loyalty across all stakeholders - team members, guests and owners. PHM's proprietary systems and processes maximize financial performance and value of every asset, deliver efficiencies and enable hotel teams to provide guests with an uncommon customer experience. PHM manages the performance of 94 hotels across 28 brands with 11,492 rooms located in 22 states. For more information, visit www.peachtreegroup.com.

About Peachtree Group

Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at almost $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.


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