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Parks Associates: 41% of US broadband households concerned about hackers accessing their devicesDALLAS, May 14, 2020 /PRNewswire/ --Â Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing device security standards and certifications in the upcoming webinar "IoT Security: Establishing Frameworks to Protect Consumers," cohosted with PSA Certified. The webinar, hosted Tuesday, May 19, 11 AM ET / 10 AM CT / 5 PM CET, will address the value of industry standards and certifications in creating product differentiation, reducing risks, and building consumer trust. "Connected devices have proven valuable in extending and enhancing many elements of everyday life, including work-at-home, education, entertainment, and health and wellness," said Patrice Samuels, Senior Analyst, Parks Associates. "But the expansion of smart home adoption and online activity also increases consumers' vulnerability to hackers and cybercriminals. Parks Associates research has repeatedly found safety and security to be fundamental to consumers, so all players would benefit from industry-level solutons that can deliver on the security of connected devices in the home." Moderated by Patrice Samuels, Senior Analyst, Parks Associates, this webinar includes insights from the following panelists:
Parks Associates' 360 View: Supporting the Connected Consumer tracked the steady increase of DIY setup and configuration among smart home and connected CE products:
To register, visit http://www.parksassociates.com/arm-may2020. To request data or an interview, please contact Rosey Ulpino at [email protected], 972.996.0233. About Parks Associates The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com Rosimely Ulpino View original content to download multimedia:http://www.prnewswire.com/news-releases/parks-associates-41-of-us-broadband-households-concerned-about-hackers-accessing-their-devices-301059160.html SOURCE Parks Associates |