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PacificNet Says G3 to Open CRM Opportunities in ChinaBy David Sims TMCnet Contributing Editor  subsidiary -- I'm reading off the official company-issued press release here, folks -- discussed its 3G strategy while attending the 3G Showcase at ITU Telecom World 2006 in Hong Kong.Commenting on the status of the long anticipated issuance of 3G licenses in China, Mr. Wang Xudong, China's minister of the information industry, announced at the ITU Telecom World 2006 that China will issue 3G licenses "very soon," and reiterated a commitment to enable operators to offer 3G services during the 2008 Olympic Games in Beijing. Company officials said the launch of 3G services in China "will drive the demand for PacificNet's iPACT, mobile games, CRM, IVR , and VAS services." PacificNet has also been a long-term CRM service provider for China Telecom (News - Alert) in providing Customer Relationship Management (CRM) consulting, telemarketing management and call center training services. China Telecom has selected PacificNet for multiple and on-going projects to enhance the CRM service level and telemarketing management capability of China Telecom's customer service center. Officials say the company's experience in mobile social networking services and mobile games will "contribute positively to PacificNet's growing CRM." In October PacificNet said it had entered into an agreement with MOABC, a mobile internet portal in China, to purchase a 20 percent ownership equity interest in MOABC to strengthen PacificNet's wireless internet, mobile games, and mobile e-commerce unit. MOABC.com has 11 million registered users in China and claims "one of the top-ranked mobile internet sites," featuring mobile social networking, mobile games, and entertainment. This free WAP portal provides a variety of mobile internet services such as news, mobile gaming and entertainment services, mobile blogs, mobile e-mail (Mo- Mail), Avatar and other services and features.PacificNet believes there is a market for further paid add-ons in the future. In September PacificNet said that its PacificNet Epro subsidiary was selected by NanJing Airlines International Ticketing Center to provide CRM consulting, and Call Center Operation Management Training services. This comprehensive call center and CRM consulting project consists of best practices in Customer Service, Critical Success Factors on Customer Affinity, Communication Skills, Five Steps of Inbound Telemarketing and Customer Service, Practical Skills of Telemarketing and Customer Service, Complaint Handling Skills, and Customer Service Agent Role Playing Sessions. Mr. Tu Jing Wei, Head of NanJing Airlines International Ticketing Center said the design of the training is "in close relationship with our practical works, which gives us a better understanding of how to skillfully manage our customer service." David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page. |