OneSignal Survey Indicates Messaging Tools Served Critical Role in Driving Public COVID-19 Vaccinations
SAN MATEO, Calif., July 15, 2021 /PRNewswire/ -- OneSignal Inc., the leading solution for customer engagement messaging, has released survey results that demonstrate the critical role messaging tools like push notifications, SMS, and email played in getting the general public vaccinated during the COVID-19 pandemic. Of the 1,000 respondents ages 18 and up who scheduled a COVID-19 vaccination appointment in the United States, 65 percent of people successfully booked an appointment due to messaging prompts and reminder alerts from their chosen healthcare resource.
In the survey, participants were asked about their experience scheduling a COVID-19 vaccination appointment, including whether they opted-in to receive digital notifications about appointment eligibility, availability, reminders once an appointment was scheduled, and follow-ups needed. Key findings of the survey include:
"The results of this study demonstrate the important role messaging technology, such as push notifications, text messages, and email, can play in keeping the public safe during global crises, as well as the public's receptiveness to leveraging digital tools to stayinformed," said George Deglin, CEO of OneSignal. "It's clear that private healthcare companies, government agencies, and other emergency organizations that develop applications in response to emergency situations need to quickly reach a large number of people across geographical regions to keep them informed. Messaging tools and digital-first alert systems have proven to be an effective and trusted method for these organizations to broaden their reach in an impactful way."
Providing Updates for Post-Vaccine Education
This study also showed how messaging tools act as an essential conduit for public education like side effect reporting, exposures, and reminders for future booster shots, in addition to quickly disseminating information across geographies:
For healthcare organizations and government entities, this survey underscored the significant role messaging, and alert systems can play during a public health crisis when timely and essential general information needs to be dispersed on a mass scale. Regarding the COVID-19 pandemic, the survey results showed that push notifications and text alerts specifically played a key role in getting the public vaccinated by helping people find and book appointments, and also acted as a key education tool for critical updates like exposures and side effect tracking, and kept the public informed of changing regulations.
This survey was conducted in June 2021 by Pollfish, an independent online survey provider. The survey was taken by 1000 adults (18+) located in the United States.
Ranking #90 of the Inc. 5000 fastest-growing companies in the nation, OneSignal was recently recognized for exceeding 3,696 percent revenue growth over the past three years. OneSignal was founded in 2014 and is headquartered in San Mateo, California. Learn more at https://onesignal.com.
OneSignal Media Contact
View original content to download multimedia:https://www.prnewswire.com/news-releases/onesignal-survey-indicates-messaging-tools-served-critical-role-in-driving-public-covid-19-vaccinations-301334355.html