TMCnet News
New Survey of Retailers Finds Growing Awareness and Concern Around Audience HijackingAudience hijacking presents a major challenge to retailers according to 82 percent of respondents CAMBRIDGE, Mass., March 21, 2023 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today released the results of a survey on audience hijacking taken by more than 75 digital marketing, IT security and technology leaders in retail or e-commerce organizations with at least 1,000 employees. The full results can be read here. Audience hijacking is now a widespread phenomenon that is estimated to disrupt up to 15 percent of e-commerce site visits. To enhance their in-browser experiences, many shoppers now install browser extensions, plug-ins, or other browser widgets to help find coupons or offer price comparisons. Sometimes these browser extensions are unknowingly installed on the consumer's device for malicious purposes and can divert visitors away from their intended journey, allowing competitors and malicious actors to disrupt e-commerce experiences carefully crafted by retail brands. Akamai teamed with Retail Dive for the survey to gauge how familiar retailers are with audience hijacking and the impact it presents. The three main findings of the survey include:
"Audience hijacking is a growing problem, and the full extent of it is often difficult to understand and measure," said Patrick Sullivan, CTO of Security Strategy at Akamai. "This survey helps give us insight into the challenges retailers themselves say they face in regard to this issue, which will only become more widespread this year and beyond." About Akamai Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn. Contacts Jim Lubinskas View original content to download multimedia:https://www.prnewswire.com/news-releases/new-survey-of-retailers-finds-growing-awareness-and-concern-around-audience-hijacking-301776204.html SOURCE Akamai Technologies, Inc. |