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MTN DEW WANTS TO INVIGORATE YOUR THIRST FOR LIFE! WHETHER IT'S HITTING THE OUTDOORS OR LEVELING UP YOUR GAMETwo all-new rewards programs will equip outdoor enthusiasts and gamers with epic perks and gear PURCHASE, N.Y., March 21, 2024 /PRNewswire/ -- To celebrate those who choose to enjoy life to the fullest, MTN DEW is rolling out not one, but two new year-long rewards programs that will provide fans with opportunities to live out their passions with top-of-the-line gear, perks, and unique experiences. From epic camping trips with your crew to fueling your squad's gaming sessions, MTN DEW will be there to help you boldly live free as you collect points when you purchase specially marked packs and bottles of MTN DEW across your favorite flavors like Original, Zero Sugar, Code Red, Voltage and more. MTN DEW Outdoor Gear Program: "We know our outdoor fans are always on the lookout for their next adventure, so we wanted to reward them with some cool gear and experiences to continue to pursue their fearless passions," said JP Bittencourt, Vice President of Marketing at MTN DEW. "The great outdoors is where MTN DEW originated, and it continues to be an integral part of the brand's story as we encourage DEW fans to boldly live free and get outdoors." MTN DEW teamed up with top-notch brands across camping, fishing and biking communities like National Parks Services annual passes, Hydro Flask tumblers, Engel coolers, BioLite grills, GoPros, The North Face sleeping bags and camp duffels, Sea-Doos, and more. MTN DEW will also sponsor the Go Outside experience at Bassmaster Classic from March 22 – 24 with the Googan Squad in Tulsa, Oklahoma. MTN DEW Gaming Rewards Program: "The gaming community is a force to reckon with and we are so proud to be at the forefront, always finding new ways to fuel gamers with the tools they need to elevate their game play and build conections with their crew," added Bittencourt. Every month, the "Dew Game Vault" will open to reveal an exclusive, limited-time reward. All participating gamers have access to the MTN DEW Vault, which will feature some of the most coveted rewards created in collaboration with some of the biggest brands in the industry such as Xbox and more. The gaming action doesn't stop there – the MTN DEW Gaming Rewards program will be on display starting today through the weekend, March 21 – 24 as MTN DEW joins PAX East in Boston, Mass. as the exclusive beverage sponsor. To learn more about the outdoor and gaming rewards programs and upcoming events, follow @MountainDew for all things outdoors on Instagram, X, and TikTok as well as all things gaming via @MTNDEWGaming on Instagram and X and @MTNDEW_Gaming on Tik Tok. About MTN DEW About PepsiCo Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Media Contacts View original content to download multimedia:https://www.prnewswire.com/news-releases/mtn-dew-wants-to-invigorate-your-thirst-for-life-whether-its-hitting-the-outdoors-or-leveling-up-your-game-302095953.html SOURCE PepsiCo |