L'ORÉAL UNVEILS LATEST BEAUTY TECH INNOVATIONS AHEAD OF CES 2022: REINVENTING HAIRCOLORATION WITH TWO USER-DESIGN BREAKTHROUGH INNOVATIONS DEDICATED TO TRANSFORM THE EXPERIENCE BOTH AT HOME FOR CONSUMERS AND IN HAIR SALONS FOR PROFESSIONALS
LAS VEGAS, Jan. 3, 2022 /PRNewswire/ -- Today, ahead of CES 2022, the world's premier consumer technology conference, the L'Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home, and Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.
L'Oréal has the longest haircoloration heritage in the industry as it invented the world's first safe, synthetic haircolor formulation more than 100 years ago – creating what is now a $10 billion dollar industry. Today, a century later, the company once again reveals its haircoloration leadership by transforming the industry with two breakthrough innovations powered by cutting-edge technology alongside the most precise formulation.
"Our century-long, deep experience and leadership in haircoloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the haircoloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of haircoloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired haircolor results anywhere in the world. L'Oréal's BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences," said Barbara Lavernos, Deputy Chief Executive Officer, in Charge of Research, Innovation and Technology.
When the COVID-19 pandemic caused the temporary closure of many salons, the at-home haircolor business grew by 6%. During this time, consumers experienced the challenges of an at-home haircoloring process that has remained virtually unchanged for decades, namely the messiness of hair dye and the difficulty of applying haircolor to hard-to-reach places.
Developed in response to these consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a haircolor. The device then dispenses the right dose of haircolor and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair. In five steps, the consumer can:
The unveiling of Colorsonic is a continuation of L'Oréal's commitment to delivering exceptional personalized beauty experiences rooted in sustainability. Features that reflect this commitment include:
L'Oréal plans to launch Colorsonic to consumers in the U.S. beginning in early 2023.
L'Oréal will also unveil technology that modernizes the salon haircolor experience
In addition to transforming the at-home haircoloring experience with Colorsonic, L'Oréal is also focused on the next evolution of the salon haircolor experience. L'Oréal will also be unveiling Coloright ahead of CES 2022. Coloright is an AI-connected haircolor system for salon stylists that creates on-demand, customized haircolor. It puts innovation in the hands of professional colorists and customizes salon haircolor experience powered by a patented algorithm to offer more precise colorations.
The machine features a reader, which analyzes the client's hair, measuring factors that influence color's effectiveness, including haircolor, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized haircolor recipe. The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.
Research and innovation, and a dedicated research team of 4,000 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.
More information on https://www.loreal.com/en/mediaroom
"This press release does not constitute an offer of sale or solicitation of an offer to purchase L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com.
This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements."
For further information, please contact your bank, stockbroker of financial institution (I.S.I.N. code: FR000012031), and consult your usual newspapers or magazines or the Internet site for shareholders and investors, www.loreal-finance.com, the L'Oréal Finance app or call the toll-free number from France: 0 800 66 66 66. 0 800 66 66 66
Follow us on Twitter @loreal
View original content to download multimedia:https://www.prnewswire.com/news-releases/loreal-unveils-latest-beauty-tech-innovations-ahead-of-ces-2022-reinventing-haircoloration-with-two-user-design-breakthrough-innovations-dedicated-to-transform-the-experience-both-at-home-for-consumers-and-in-hair-salons-for-pro-301452528.html
Keynote Presentation - The Promise and Perils of AI in Employment Decision-Making
Face the Music: The New Age of Bluetooth
Keynote Presentation - Open to all Badge Holders